tag:blogger.com,1999:blog-37311646864853486782024-03-05T06:48:03.575+00:00Year 9 MediaDBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-3731164686485348678.post-23418781309676177592015-11-09T07:57:00.002+00:002015-11-16T08:46:01.956+00:00Magazine Ad: The Brief, Research and Planning<span style="color: red;"><b><span style="font-size: x-large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">YOUR TASK</span></span></b></span><br />
<span style="font-family: "verdana" , sans-serif;">The brief you have received is to create a magazine ad for a new product - not an existing brand or product, but one you have invented! You need to showcase your Photoshop skills for this, combining multiple image layers and carefully designed text, but also be clear on who the ad is aimed at and how you have designed your text to appeal to this audience/market, including consideration of how you have <span style="color: magenta;"><b>represented</b></span> people or places (use of <span style="color: magenta;"><b>stereotypes</b></span> or <span style="color: magenta;"><b>countertypes</b></span>). There should be evidence that you have researched and used ideas or strategies from existing ads. You will present an evaluation of your completed work.</span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdI_TfB8f_o3Ckk8iigsXG6POP7WvmBbgY_2LsVolg1s88T24ZwVubKNEuwbimXgAt-7b_maQjH3L3eJ69RuPWeMjYinpSTA8Px4OSybd473qchaaCQEW51zfIt92a6GMQyRRm9IGn3Xbv/s1600/Pepsi+example+love+every+sip.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="451" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdI_TfB8f_o3Ckk8iigsXG6POP7WvmBbgY_2LsVolg1s88T24ZwVubKNEuwbimXgAt-7b_maQjH3L3eJ69RuPWeMjYinpSTA8Px4OSybd473qchaaCQEW51zfIt92a6GMQyRRm9IGn3Xbv/s640/Pepsi+example+love+every+sip.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">A reminder of the range of things you need to create and include. I refer to this ad below. CTRL-click on a PC to enlarge.</span></span></td></tr>
</tbody></table>
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<span style="color: red;"><b><span style="font-size: x-large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">THE STEPS</span></span></b></span><br />
<ol>
<li><span style="font-family: "verdana" , sans-serif;">Learn the '<span style="color: magenta;"><b>media language</b></span>' used to describe shot types.</span></li>
<span style="font-family: "verdana" , sans-serif;">
</span>
<li><span style="font-family: "verdana" , sans-serif;">Research existing ads, highlighting persuasive techniques they use and what they include.</span></li>
<span style="font-family: "verdana" , sans-serif;">
</span>
<li><span style="font-family: "verdana" , sans-serif;">Develop and practice Photoshop skills.</span></li>
<span style="font-family: "verdana" , sans-serif;">
</span>
<li><span style="font-family: "verdana" , sans-serif;">Create your own product idea and list what will feature in your ad.</span></li>
<span style="font-family: "verdana" , sans-serif;">
</span>
<li><span style="font-family: "verdana" , sans-serif;">Review learning from existing ads, and pick out points from any 3 ads that you will use in your ad. You may want to make changes to your idea as a result.</span></li>
<span style="font-family: "verdana" , sans-serif;">
</span>
<li><span style="font-family: "verdana" , sans-serif;">Gather/shoot the images you need for your ad.</span></li>
<span style="font-family: "verdana" , sans-serif;">
</span>
<li><span style="font-family: "verdana" , sans-serif;">Draft your ad and get peer feedback.</span></li>
<span style="font-family: "verdana" , sans-serif;">
</span>
<li><span style="font-family: "verdana" , sans-serif;">Finalise the ad.</span></li>
<span style="font-family: "verdana" , sans-serif;">
</span>
<li><span style="font-family: "verdana" , sans-serif;">Take part in an 'expo' where you will present your work at a 'trade fair' for new products.</span></li>
<span style="font-family: "verdana" , sans-serif;">
</span>
<li><span style="font-family: "verdana" , sans-serif;">Submit a short Evaluation of your work.</span></li>
</ol>
<span style="color: red;"><b><span style="font-size: x-large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">INDIVIDUAL OR GROUP WORK?</span></span></b></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;">This is intended as an individual task; the video tasks will be group work.</span><br />
<span style="font-family: "georgia" , "times new roman" , serif;">However, you can team up to:</span><br />
<ul>
<li><b><span style="color: #38761d;">develop an idea</span></b></li>
<b><span style="color: #38761d;">
</span></b>
<li><b><span style="color: #38761d;">develop packaging</span></b></li>
<b><span style="color: #38761d;">
</span></b>
<li><b><span style="color: #38761d;">create and share a company logo</span></b></li>
<b><span style="color: #38761d;">
</span></b>
<li><b><span style="color: #38761d;">come up with multiple slogans to pick from</span></b></li>
<b><span style="color: #38761d;">
</span></b>
<li><b><span style="color: #38761d;">cast and shoot a model, so long as you each use a different photo </span></b></li>
</ul>
<span style="font-family: "georgia" , "times new roman" , serif;">You could work in small groups on the same product so long as you each produce a distinctively different ad, with different photos of the model and background, plus a different slogan. You need to get permission from your teacher for any shared work. </span><br />
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<span style="color: red;"><b><span style="font-size: x-large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">WHAT THE AD MUST INCLUDE</span></span></b></span><br />
<span style="font-size: large;">Just as with your practice ad, there are <i><b>minimum</b></i> requirements on what your main ad must include:</span><br />
<ul>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">a model/character (<span style="color: #990000;"><b>a photo YOU have taken</b></span>) removed (cropped) from the background of the original image, and who is clearly appropriate for your target market</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">a 2nd image as a background </span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">(<span style="color: #990000;"><b>a photo YOU have taken</b></span>) [you may include several images! you may also try a graphic design approach like the Diet Pepsi ad we looked at]</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">a product shot (you can use an existing image as long as you change the packaging)</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">a main slogan - you could include a secondary slogan with...</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">...a suitable website address (you could use social media icons/address too)</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">the company logo (you can use an existing company, but may wish to challenge yourself with a new company and logo - you can share work on this)</span></li>
<li><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">you <i><b><span style="color: #38761d;">could</span></b> </i>include a QR code if you're using a competition as part of your ad idea</span></li>
</ul>
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<span style="color: red;"><b><span style="font-size: x-large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">STEP 4: DETAILING YOUR PRODUCT/AD IDEA</span></span></b></span><br />
By now you've all learned and applied the key media language (use handouts, also available on this blog, if you need to remind yourself of any terms), researched a range of ads and practiced your Photoshop skills.<br />
<br />
Some of you have already created your main product idea, and started working on what the ad will include. All of you need to list the following and submit this through Showbie (you can copy/paste the text from this post). <span style="color: #38761d;"><b><span style="font-family: "georgia" , "times new roman" , serif;">You can use short bullet points if you wish; you don't need to submit a lot of writing.</span></b></span><br />
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #741b47;"><b>PRODUCT TYPE:</b></span> state what type of product this will be, <i>eg </i>soft drink, clothing, footwear, jewellry, games, technology, scent (perfume/aftershave), cosmetics/toiletries. Be specific: if its a soft drink, for example, what flavour; is it a diet, caffeine-free, added vitamins (health) or energy drink?</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #741b47;"><b>PACKAGING:</b></span> What will the product look like? You might find it useful to use an image of an existing product to illustrate this, but make sure you actually describe the shape, colour, any text/logo on your packaging.</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #741b47;"><b>COMPANY:</b></span> If you're brave enough to come up with your own company and its logo, describe this (if not, state which existing company - that's the brand, not the product - you will use). </span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #741b47;"><b>WHO IS IT AIMED AT:</b></span> Referring to at least age (give a range), gender/s and wealth (WAG!), clearly state who this will be aimed at. Think carefully if you are targeting an older age group - will you be able to get a suitable model, and do you understand what works for that age range?</span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><br /></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #741b47;"><b>MY AD IDEA + HOW IT APPEALS TO MY MARKET: </b></span>Briefly but clearly explain your ad idea, stating how this will appeal to your target audience. Include a description of:</span><br />
<blockquote class="tr_bq">
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: #38761d;"><b>MODEL/CHARACTER(S):</b></span> The age, look, pose/action of the model.</span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: #38761d;"><b>SLOGAN: </b></span>If you have several ideas make sure you note these, but highlight the one you like best! If you're including a secondary slogan (as we saw with the Pepsi ad) detail this too.</span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="color: #38761d;"><b>URL: </b></span>What website address/es will you use? If you are including social media links/QR code, detail these.</span></blockquote>
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<span style="color: #741b47;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>WHAT MAKES MY AD IDEA GREAT!</b></span></span><br />
In a nutshell, what will make your ad stand out from the many others we will see in December?!<br />
<br />
<span style="color: red;"><b><span style="font-size: x-large;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">STEP 5: UPDATING + APPLYING AD RESEARCH</span></span></b></span><br />
Find/pick out any 3 ads which link to the market/product type you will be working on, and annotate (write on) these to indicate what aspects/strategies/ideas you will use from real ads. Remember that you could look through actual magazines to find these, you don't have to rely on a Google search!<br />
..DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-6699882868895357702015-10-16T15:36:00.000+01:002015-10-16T15:36:05.766+01:00Shot Types comic book task<span style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: large;">To complete this you need to:</span><br />
<br />
<ol>
<li><span style="color: red; font-family: Arial, Helvetica, sans-serif;">Come up with a VERY short story that can be explained in no more than 3 sentences.</span></li>
<li><span style="color: red; font-family: Arial, Helvetica, sans-serif;">Plan and photograph at least 1 example of each shot type/angle (see list below)</span></li>
<li><span style="color: red; font-family: Arial, Helvetica, sans-serif;">Present this as a comic book (or use Keynote if you don't have a comic maker app)</span></li>
<li><span style="color: red; font-family: Arial, Helvetica, sans-serif;">Provide short text boxes to make the story clear, but also label each shot type/angle so its clear that (a) you've used each shot type/angle and (b) you can correctly identify these!</span></li>
</ol>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">Please check your submitted work on Showbie for feedback.</span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">Your Showbie class codes if you haven't joined yet:</span></div>
<blockquote class="tr_bq">
<span style="color: #741b47; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">9E: 3JKQ5<br />9K: VVV7L<br />9L: 3UZEW</span></blockquote>
<blockquote class="tr_bq">
<span style="color: #38761d; font-family: Trebuchet MS, sans-serif; font-size: large;">If you can't find your handout you can use the PowerPoint in <b><a href="http://yr9media.blogspot.co.uk/2015/09/shot-types-angles-and-semiotics.html">this post</a></b> to remind yourself what the shots are and how to identify them.</span></blockquote>
<div>
<span style="font-size: large;">The shot range goes (I'm just using abbreviations as you can refer to the handout):</span></div>
<div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">ECU</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">CU</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">MCU</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">MS</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">MLS</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">LS</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">ELS</span></li>
</ul>
<div>
<span style="font-size: large;">There are also angles:</span></div>
</div>
<div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">low</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">mid</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">high</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">dutch</span></li>
</ul>
<div>
<span style="font-size: large;">You can also use:</span></div>
</div>
<div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">two shot (2 people in the shot; three shot is 3...)</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">OTS (over the shoulder shot)</span></li>
</ul>
<div>
<span style="color: #38761d; font-family: Georgia, Times New Roman, serif; font-size: x-large;"><b>WHAT TO DO IF YOU'VE LOST OR NOT GOT SOME PHOTOS:</b></span></div>
</div>
<div>
Don't panic!</div>
<div>
<br /></div>
<div>
This is a simple exercise - we don't need a masterpiece, just a clear demonstration of your applying the full range of camera shots!!!</div>
<div>
<br /></div>
<div>
SOLUTION1: You can take some new photos and change the storyline accordingly (remember, we said a story that you can explain in at most 3 sentences).</div>
<div>
<br /></div>
<div>
SOLUTION2: You can also re-use and edit some photos: by CROPPING you can make a LS into a MLS or MS for example, and you could even create a dutch angle by spinning the image around a little!</div>
DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-9833765317222553032015-10-11T12:17:00.001+01:002015-10-13T14:29:48.993+01:00Photoshop: a guide to key tools and techniquesMedia Studies involves both print and video work. While <i>Final Cut Pro X</i> is the main software you will use for video editing, for image editing it is <i>Photoshop</i>.<br />
<br />
Use the guides below to help you develop your skills with Photoshop, a skill that should come in handy for many other subjects and opportunities outside of school too! There is also a Photoshop iPad app.<br />
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<span style="color: #38761d;"><b><span style="font-family: Verdana,sans-serif;">After you watch a quick runthrough you will be aiming to create a slightly silly image like this by following the steps in the PowerPoint and summarised below:</span></b></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI8FHh0ImGV75-iJ-84Qww8jK1UYdbjTm2hLuhC6MXxq1txtxKF_z81yGBkVxCJtUZHlvRwV_ABhAtpGydeBNv2wxxuiZNyiLZWdLmsG5cBIe0t4o_W7hMj-OU6imYZodjRcGWx4ZS-kou/s1600/Elephant+practice+rough+final.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI8FHh0ImGV75-iJ-84Qww8jK1UYdbjTm2hLuhC6MXxq1txtxKF_z81yGBkVxCJtUZHlvRwV_ABhAtpGydeBNv2wxxuiZNyiLZWdLmsG5cBIe0t4o_W7hMj-OU6imYZodjRcGWx4ZS-kou/s640/Elephant+practice+rough+final.png" width="640" /></a></div>
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<span style="color: #38761d;"><b><span style="font-size: x-large;"><span style="font-family: Georgia,"Times New Roman",serif;">10 STEPS TO COMPLETE TODAY'S PRACTICE TASK</span></span></b></span><br />
<ol>
<li>Create a new folder in My Documents called Media</li>
<li>Save the 4 images (below the PowerPoint) into this (just right-click and <b>save link as</b>, and check its saving into the Media folder)</li>
<li>Open Photoshop! (Start-All programs-Adobe Cs6-Photoshop)</li>
<li>Set up a new document (File, New), changing the name to Elephant practice; Preset to international (A4 should appear, then the preset will switch to show 'custom'); swapping the width and height settings (W to 297mm, H 210mm); Background contents transparent. </li>
<li>SAVE THE DOCUMENT RIGHT AWAY!!! (File, Save As, select your Media folder) <b>iF YOU GET A POP-UP ASKING IF YOU WANT TO KEEP COMPATIBILITY, CLICK OK.</b></li>
<li>Open the 4 images into Photoshop using either the 'MiniBridge' tool or the simpler File-Open. Read 'THINGS THAT TEND TO GO WRONG' (bottom of the post) if you can't see the MiniBridge option...</li>
<li>Add these to your <i>Elephant practice</i> document by right-clicking on the layer for each of these in turn; duplicate layer; and select which document to add it to.</li>
<li>Resize and reposition the images. Put the Coke ad layer underneath the elephant layers, resized to fill the frame.</li>
<li>Have a go with the magic wand and eraser tool to get rid of the background from the simplest image (on the desk). Use the eyeball (click it off) on the Layers toolbox (on the right) to get other layers to disappear! If you feel confident enough, have a go at one or both of the other 2.</li>
<li>Save it as a jpg or png file (File-Save As). Submit it into the Showbie assignment 'Elephant practice' by taking a photo of the screen with your iPad (thanks to Lydia from 9E for that helpful suggestion!).</li>
</ol>
<span style="color: magenta;"><b><span style="font-family: Arial,Helvetica,sans-serif;">At this point you can either help others, and develop useful transferrable skills, or have a go at the additional tools illustrated in the PowerPoint: opacity, text, filters... </span></b></span><br />
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<span style="color: #38761d;"><b><span style="font-size: x-large;"><span style="font-family: Georgia,"Times New Roman",serif;">THE POWERPOINT WITH SCREENSHOTS</span></span></b></span><br />
You can have this open in your iPad or on the computer.<br />
<blockquote class="tr_bq">
<span style="color: #990000;"><b><span style="font-family: Verdana,sans-serif;">Please <span style="color: magenta;"><i>try </i></span>to check this (or ask a neighbouring student!) before you put your hand up to ask a question that is probably answered in the guide! Check out the 'Things That Tend To Go Wrong' list further down this post; most issues can be solved by looking at this!</span></b></span></blockquote>
<b><iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/iKrmz5PlPVGTjO" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> </b><br />
<div style="margin-bottom: 5px;">
<b><b> <a href="https://www.slideshare.net/DB3igs/photoshop-starter-elephant-compressed-53838022" target="_blank" title="Photoshop starter elephant compressed">Photoshop starter elephant compressed</a> </b> from <b><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></b> </b></div>
<b>
</b>
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<span style="color: #38761d;"><b><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;">SAMPLE IMAGES</span></span></b></span><br />
Save the following 4 images to your Media folder. You will find that the elephant images range from very simple and quick to edit (removing the background) to very complex and time-consuming!<br />
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<a name='more'></a><br />
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Right-click on each image, save link as, and make sure it goes into your Media folder! Check they're saved as images.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL-5MPxlHxpyd2P5tPA8C2D1bHuqCLf41InKOBc8Lsju0ZkOClPNcUDdUCjGnWHWVQjQ8t9gUtb09OceMSl_Tp5WbbduBB5BMXvRjJnoY_Pcl6b0_NKilY01PQfG59XuIAIliCTLXRR8vY/s1600/coca-cola-125-years.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL-5MPxlHxpyd2P5tPA8C2D1bHuqCLf41InKOBc8Lsju0ZkOClPNcUDdUCjGnWHWVQjQ8t9gUtb09OceMSl_Tp5WbbduBB5BMXvRjJnoY_Pcl6b0_NKilY01PQfG59XuIAIliCTLXRR8vY/s320/coca-cola-125-years.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: red;"><b><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The background for your practice image; you will stretch this ('<span style="color: magenta;">free transform</span>') to fill the frame</span></span></b></span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjufBuOv40LlO94zxIvrLlSoFnDqhkNTDrspoL20D9QFD92rCyETqx4coprIswn9bBmhju5EoRVfhMUGNUv7E5Sj3JXk56PqK7hhGmD0hHWOGWR57LkMWmXz1AuntrTRC1_HCH_SxxcVIvl/s1600/IMG_20151009_152023.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjufBuOv40LlO94zxIvrLlSoFnDqhkNTDrspoL20D9QFD92rCyETqx4coprIswn9bBmhju5EoRVfhMUGNUv7E5Sj3JXk56PqK7hhGmD0hHWOGWR57LkMWmXz1AuntrTRC1_HCH_SxxcVIvl/s320/IMG_20151009_152023.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: red;"><b><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">The <span style="color: #38761d;">simplest image</span> to remove the background from...</span></span></b></span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCL70PFpC9ofcXQQ3xdBO_xxLDCOlN9ysSYdhONmSXAPQvOJ-fVBI5833UGXR5zpH4Ixe47T0nLtZBv-jIru2GbzddcRJk8OI2UCVuan1z26maIU67Ao3e_YEHQSrSw4G_K_TivjIVhlkY/s1600/IMG_20151009_151827.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCL70PFpC9ofcXQQ3xdBO_xxLDCOlN9ysSYdhONmSXAPQvOJ-fVBI5833UGXR5zpH4Ixe47T0nLtZBv-jIru2GbzddcRJk8OI2UCVuan1z26maIU67Ao3e_YEHQSrSw4G_K_TivjIVhlkY/s320/IMG_20151009_151827.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: red;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">A <span style="color: #38761d;">more complex</span> image to delete the background from</span></span></span></b></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsuCyvotptf7Wm0ia8u6BsS3W__JrfIVIZG2sQuyhhUe25i0pRtaf6T8Zp6oGll0YADbnEpWtGNWJdHy2-LlqglEGNyC50t5pEgjB180JBjtlumbqOE8Yf3s9o5vrZEp0I1Yq2JrXAybAS/s1600/IMG_20151009_152000.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsuCyvotptf7Wm0ia8u6BsS3W__JrfIVIZG2sQuyhhUe25i0pRtaf6T8Zp6oGll0YADbnEpWtGNWJdHy2-LlqglEGNyC50t5pEgjB180JBjtlumbqOE8Yf3s9o5vrZEp0I1Yq2JrXAybAS/s320/IMG_20151009_152000.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: red;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">A <span style="color: #38761d;">much more complex</span> image to remove the background from! You will need to zoom in and carefully use the eraser tool for this one!!!</span></span></span></b></td></tr>
</tbody></table>
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<span style="color: #6aa84f;"><b><span style="font-size: x-large;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">THINGS THAT TEND TO GO WRONG...</span></span></b></span><br />
<span style="color: red;"><span style="font-size: large;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">From experience, these are the fixes to the most common problems students encounter...</span></span></span><br />
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<span style="font-size: large;"><span style="color: #38761d;"><b><span style="font-family: Georgia,"Times New Roman",serif;">1: YOUR DOCUMENT IS THE WRONG SHAPE OR SIZE</span></b></span></span><br />
<span style="color: red;"><b>CHECK</b></span>: have you saved the 'Elephant practice' file, using the settings provided? You will see it listed as a document tab if you have. Are you working in the right document? When you open the images through MiniBridge or File-Open, they open in <i><b>new </b></i>documents; you need to copy them into your saved Photoshop document by using the duplicate layer/select document step.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC78Wzm4rLJ1HI5_ypGKgzRPt69_WjRr-jMhiWcN_XKQ1lOQVM09aStIDUDnpMZFZdpcZqj9K5Tyyu1nTykxAO79TtOdHtE-rz_-Z_Q5pG1mH2nTm_CmHNkx5CYFW5FNNeWngKd5LsPXKG/s1600/Document+tabs.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="82" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC78Wzm4rLJ1HI5_ypGKgzRPt69_WjRr-jMhiWcN_XKQ1lOQVM09aStIDUDnpMZFZdpcZqj9K5Tyyu1nTykxAO79TtOdHtE-rz_-Z_Q5pG1mH2nTm_CmHNkx5CYFW5FNNeWngKd5LsPXKG/s640/Document+tabs.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">You should see 'Elephant practice.psd' on the tabs of open files. This is the document you need to copy (duplicate) the images/layers into</span></span></td></tr>
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<span style="color: #38761d;"><b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">2: YOU CAN'T SEE THE MINI BRIDGE OPTION</span></span></b></span><br />
<span style="color: red;"><b>CLICK</b></span>: Window-Extensions-Mini-Bridge<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbeVLX-gqWvnvoppr-kP3lQi2IsMMuWL1a-8irgHOAYMXHSjryZa-Rxu1MzNj7yVSGLeaie8iQpnXKhQuREtUaDtrprziln8ZozlsHwGXo1fAKqGGmvOkNSRoEXs3aPtDuvSIksgSTksNA/s1600/Bridge+WINDOW-Extensions-Mini+Bridge.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbeVLX-gqWvnvoppr-kP3lQi2IsMMuWL1a-8irgHOAYMXHSjryZa-Rxu1MzNj7yVSGLeaie8iQpnXKhQuREtUaDtrprziln8ZozlsHwGXo1fAKqGGmvOkNSRoEXs3aPtDuvSIksgSTksNA/s640/Bridge+WINDOW-Extensions-Mini+Bridge.png" width="640" /></a></div>
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<span style="color: #38761d;"><b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">3: YOU CAN'T SEE THE LAYERS TOOLBOX</span></span></b></span><br />
<span style="color: red;"><b>CLICK</b></span>: Window-Layers. You've closed it, it needs to be re-opened.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho1EypLyLfJ5FmfYiaweXKOAArdaTsoUKRIjzcqVMYjC1HFT1fZ4Sli716QgDzwmcAdfJCrGNDLIrwAmVihjDZ0tPdKdNeQRfKJlGxIG3tU98Ybf_uM1Ky7Nqzh5ZLZ8n9o5IfOAqDZouI/s1600/Window-Layers.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="284" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho1EypLyLfJ5FmfYiaweXKOAArdaTsoUKRIjzcqVMYjC1HFT1fZ4Sli716QgDzwmcAdfJCrGNDLIrwAmVihjDZ0tPdKdNeQRfKJlGxIG3tU98Ybf_uM1Ky7Nqzh5ZLZ8n9o5IfOAqDZouI/s320/Window-Layers.png" width="320" /></a></div>
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<span style="color: #38761d;"><b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">3: NOTHING IS HAPPENING WHEN I CLICK/MOVE THE MOUSE OR '<span style="color: #cc0000;">THERE ARE NO PIXELS</span>' MESSAGE</span></span></b></span><br />
<div style="text-align: center;">
<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;"><span style="color: magenta;"><b>MULTIPLE CAUSES <span style="color: #134f5c;">+ possible solutions</span>!!!</b></span></span></span></div>
<span style="color: red;"><b><span style="font-family: Arial,Helvetica,sans-serif;">(A) Try Select-Deselect and see if this helps...</span></b></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaqrENWGGBMvhRuPF5IZ0UPeSCBiMILxwMJN37eygg2Cx6ybQKg52-By-dsPjgjOwfym3bWyy3aGTmsYTbSAYiuuFMWa9L6nPb-8_UxrAXwxuZr976zQZGhT1EV-Tz6vmVa12wMbH16VM_/s1600/Select-Deselect.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaqrENWGGBMvhRuPF5IZ0UPeSCBiMILxwMJN37eygg2Cx6ybQKg52-By-dsPjgjOwfym3bWyy3aGTmsYTbSAYiuuFMWa9L6nPb-8_UxrAXwxuZr976zQZGhT1EV-Tz6vmVa12wMbH16VM_/s400/Select-Deselect.png" width="400" /></a></div>
<span style="color: red;"><b><span style="font-family: Arial,Helvetica,sans-serif;">(B) Can you see the circle/tick options? If so, you need to click one before you can use other tools. You were probably in free transform mode.</span></b></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaFW1wDKL3wMW5wSTRYdBGIQ8asEYB_xu9zE-aLlbZCDS60w7asyExnftWxPNoFUGCn8fKAwfGZ91qFm0L4hj8syPXZw1nKfVrro4u34vVB_kJyoee9xj7hR9WBj0WQ9OXp29TczcwgPcD/s1600/Tick+or+cancel.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaFW1wDKL3wMW5wSTRYdBGIQ8asEYB_xu9zE-aLlbZCDS60w7asyExnftWxPNoFUGCn8fKAwfGZ91qFm0L4hj8syPXZw1nKfVrro4u34vVB_kJyoee9xj7hR9WBj0WQ9OXp29TczcwgPcD/s320/Tick+or+cancel.png" width="320" /></a></div>
<span style="color: red;"><b><span style="font-family: Arial,Helvetica,sans-serif;">(C) The wrong layer is active, or the eyeball is off! The active layer changes colour in the Layers toolbox. The active layer below has the eyeball off, so there's nothing on screen to work with!</span></b></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKzcdh3Ty72zi8xWAclRgBdYB-Av6ivQg9xks6ukm-H7icTvOEqizR5ldfjgLQJcUo-uY1q0q9zl8QyAaPq3NKyoT1PnMYy0IyqElgcfytBIGYuJVnGqDwmB5GYVFgVwJLoW9a6OEDpbqo/s1600/Wrong+layer+selected.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKzcdh3Ty72zi8xWAclRgBdYB-Av6ivQg9xks6ukm-H7icTvOEqizR5ldfjgLQJcUo-uY1q0q9zl8QyAaPq3NKyoT1PnMYy0IyqElgcfytBIGYuJVnGqDwmB5GYVFgVwJLoW9a6OEDpbqo/s320/Wrong+layer+selected.png" width="303" /></a></div>
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<span style="font-size: large;"><span style="color: #38761d;"><b><span style="font-family: Georgia,"Times New Roman",serif;">4: 1-3 DIDN'T HELP!</span></b></span></span><br />
<span style="color: red;"><b>CHECK</b></span>: Click on Window-History, and try deleting one step at a time from the bottom up (see if it now works/is fixed/reset). You can also undo a single step by clicking Edit-Undo or CTRL+Z.<br />
...<br />
<br />
You can find yet more Photoshop tips <b><a href="http://igsict.blogspot.co.uk/2012/09/photoshop-improving-photos.html">here</a></b>, where I run through how to take a damaged photo and touch it up using the clone tool and more...DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-71990136044849929132015-10-11T12:17:00.000+01:002015-10-19T15:40:46.803+01:00Semiotics rap and Photoshop practice exercise<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b><span style="color: #38761d;">5 MINUTE TASK 1: </span><span style="color: #741b47;">SEMIOTIC RAP</span></b></span><br />
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To help you recall your learning on the SAS of Media (Shots, Angles, Semiotics) your first task is to come up with a <i style="font-weight: bold;">short </i>rap featuring some of the terms you have been introduced to so far.<br />
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Everyone should try to come up with at least one <b>rhyming couplet </b>(simply: two lines that rhyme!) featuring one or more SAS term. You could think of a rhyme for a term (example1 below) or just use the term in a sentence giving an example of how it works (example2 below)<br />
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<div style="text-align: center;">
<span style="color: red; font-family: Verdana, sans-serif;">It can be silly but not rude!</span></div>
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In groups of around 4, pick out your best lines (at least two rhyming couplets, or 4 lines); there will be a prize for the best group. You could use your comic book photo-story for inspiration.<br />
<blockquote class="tr_bq">
<span style="color: #990000; font-family: Trebuchet MS, sans-serif;">EXAMPLE1:<br />The captains cap on her head was used to connote<br />Authority and power, not just a love of boats!</span> </blockquote>
<blockquote class="tr_bq">
<span style="color: #990000; font-family: Trebuchet MS, sans-serif;">EXAMPLE2:<br />The camera angle for the victim was high<br />Connoting he was about to meet his maker in the sky!</span></blockquote>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b><span style="color: #38761d;">TASK 2: </span><span style="color: #741b47;">CROP + COMBINE 2 IMAGES</span></b></span><br />
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<div style="text-align: center;">
<span style="color: red; font-family: Verdana, sans-serif;">You will have at least one full period to work on Task 2 and an optional Task 3.</span></div>
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<a name='more'></a><br /><br />
You will be shown how to use a series of tools in <i>Photoshop </i>to combine multiple images and crop out the background of shots, and your task will be to use these tools to:<br />
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<ol>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">in your My Documents, click <file> <new folder="">, name this Media</new></file></span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">open Photoshop. Start ticking off the tools you have successfully used.</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">set up and save into your Media folder a new A4, landscape, 300dpi document as 'Elephant practice' </span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">add a new background layer</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">make it fill the document</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">crop a second image (remove the background entirely)</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">add this to your saved document</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">add some text</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">save this as a png file</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">submit through Showbie</span></li>
</ol>
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<span style="color: #38761d; font-family: Verdana, sans-serif;">Those very confident in their Photoshop skills will work through this exercise quite quickly, and can either have a go at Task 3 below or develop a useful transferrable skill by helping out others who are struggling. If you are doing that, always describe only, never take over the mouse! </span><br />
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<b><span style="color: red;">Everyone</span></b> needs to submit their completed 'Elephant' image via Showbie<br />
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<span style="font-family: Georgia, Times New Roman, serif; font-size: x-large;"><b><span style="color: #38761d;">TASK 3: </span><span style="color: #741b47;">AD MOCK-UP</span></b></span><br />
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Create a <i><span style="color: #990000;"><b>rough, mock-up</b></span> </i>of an ad for any brand.<br />
<blockquote class="tr_bq">
<span style="color: red;"><span style="font-family: Verdana,sans-serif;">You will have <i><u><b>very</b></u></i> limited time for this task (just like working in the media industry!), so <span style="color: #38761d;">focus on getting all the components in</span>; <u><i><b>if</b></i></u> you have time left, you can polish it up!!!</span></span></blockquote>
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<span style="color: #cc0000;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>SHORT REPORT/ANALYSIS:</b></span></span><br />
When submitting this through Showbie, provide a single paragraph (<span style="color: #cc0000;"><b>OR annotate your ad</b></span>) explaining:<br />
<ol>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">what Photoshop tools you have used (a simple list)</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">who your target audience was</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">what persuasive techniques you used to appeal to this audience</span></li>
<li><span style="color: #741b47; font-family: Arial, Helvetica, sans-serif;">try to use precise Media terminology, especially semiotics</span></li>
</ol>
Your 1st report will be based on an assessment of this work.<br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #cc0000;"><b>WHAT YOU NEED TO INCLUDE:</b></span></span><br />
You need at least 2 images for this task; <span style="color: #38761d;"><b>you cannot simply use an existing ad</b></span> (we did this for the elephant practice). Use the PowerPoint with screenshots (in <a href="http://yr9media.blogspot.co.uk/2015/10/photoshop-guide-to-key-tools-and.html"><b>this post</b></a>) to remind yourself of how to find/use photoshop tools.<br />
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<span style="color: #38761d;"><b>Your ad should:</b></span><br />
<ul>
<li>combine at least 2 images, where you have ...</li>
<li>removed the background from one</li>
<li>some text, including a campaign slogan</li>
<li>it must be clear what product is being advertised and to whom (what audience) it is being aimed at</li>
</ul>
Think of <span style="color: #38761d;"><b>the basic audience categories</b></span>: <span style="color: purple;"><b>WAG</b></span> - <span style="color: purple;"><b>W</b></span>ealth (ABC1 v C2DE), <span style="color: purple;"><b>A</b></span>ge (younger, older), <span style="color: purple;"><b>G</b></span>ender<br />
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<span style="color: #990000;"><b><span style="font-family: Arial,Helvetica,sans-serif;">AN EXAMPLE: 2 LAYERS, SLOGAN, PRODUCT SHOT...</span></b></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKjLrJiyCQV4fFkJKbWS5wVS1NKggG9YqwncAt9lcbBb_TF0RQNACO_gx_RF6LV7YE0EJ81vWDwrSlDDLq9U1YRT92L9OY1RwFjKu5coorHt2-HNwchidZ2lokJawPGkFSaIwbBXIbD8oW/s1600/DP_Print_Liquid_2013_905.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKjLrJiyCQV4fFkJKbWS5wVS1NKggG9YqwncAt9lcbBb_TF0RQNACO_gx_RF6LV7YE0EJ81vWDwrSlDDLq9U1YRT92L9OY1RwFjKu5coorHt2-HNwchidZ2lokJawPGkFSaIwbBXIbD8oW/s640/DP_Print_Liquid_2013_905.jpg" width="609" /></a></div>
This ad features the bare minimum you need:<br />
<ul>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">a model/character</span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">removed (cropped) from the background of the original image</span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">a 2nd image as a background</span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">a product shot (the Diet Pepsi can)</span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">a slogan</span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">the company logo</span></li>
</ul>
It also has:<br />
<ul>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">a 2nd slogan</span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">company URL (web address)</span></li>
<li><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">graphics (the bubbles)</span></li>
</ul>
<span style="color: #38761d;"><b><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;">ANALYSIS (IF THIS WAS YOURS)</span></span></b></span><br />
To create this image I used the page setup settings to make it A4; duplicate layer to add images to my document; the magic wand and eraser tools to remove the background; the zoom tool to get my eraser work right; the move tool and free transform to move around and resize images; the type tool for the slogan; the layers tool to rearrange the layer order. My product was Diet Pepsi which I wanted to aim at a young adult female audience of about 15-34, so I chose a glamorous model with long luxurious hair and heavy make-up (especially the lipstick) to connote to the audience that this is a glamorous drink! I suspect her arms have been made thinner in Photoshop, but she is not a super-skinny model. The medium long shot helps me to focus on the arm stuck out and hand on her hip, signifying/connoting attitude. The bubbles graphic and having her eyes closed also connote a daydream, while the swirly design also subtly signify energy. My female audience would want (aspire) to be like this glamorous figure and to also escape from their boring jobs or study for a moment by sipping a Pepsi, although the ad could also appeal to some men attracted to the model. This ad could appeal to a wealthy (ABC1) audience who might see themselves as like this model, with her expensive dress, or a less welathy (C2DE) audience who would aspire to be like this.<br />
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<span style="color: #38761d;"><b><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;">BASIC ANNOTATION OF THE AD</span></span></b></span><br />
You could use annotation to show where you've used Photoshop tools, or to incorporate analysis of what you've included and why, if you're less confident at writing paragraphs.<br />
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This example is basic, simply highlighting the features you should be including in your practice ad.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnfhkobcdiRvSnjrghVCJB3kuQJJvCU2P0F8ofqwCGxQKTzD21DsbSV2AvNZStFI9W9O_UAABTITBavBV5KGWjroyUvcX4rNV0OIYDdc8eI2zHe6MUwztMKzVp-Qqy9h4YTY_Ab_27VfK5/s1600/Pepsi+example+love+every+sip.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="451" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnfhkobcdiRvSnjrghVCJB3kuQJJvCU2P0F8ofqwCGxQKTzD21DsbSV2AvNZStFI9W9O_UAABTITBavBV5KGWjroyUvcX4rNV0OIYDdc8eI2zHe6MUwztMKzVp-Qqy9h4YTY_Ab_27VfK5/s640/Pepsi+example+love+every+sip.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: large;">To create this image we need: two images (a background + a shot of a model we can crop out); a slogan; a product shot; company logo. You could also use graphics, more text, and a URL (website address) or social media icons/address.</span></td></tr>
</tbody></table>
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... DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-50189349948243439952015-09-29T18:24:00.000+01:002015-10-02T15:08:14.550+01:00Shot Types, Angles and Semiotics<span style="color: #38761d;"><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>POWERPOINT FROM THE LESSON:</b></span></span></span><br />
<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/qf8IpfGEOUXFQn" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> <br />
<div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/DB3igs/yr9-shot-types-compressed-53377888" target="_blank" title="Yr9 shot types compressed">Yr9 shot types compressed</a> </strong> from <strong><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></strong> </div>
<br />
<br />
In this post I will run through the main shot types and angles, and introduce you to two terms from the technique of semiotics, a way of analysing any media text...<br />
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<span style="font-family: Georgia,"Times New Roman",serif;"><b><a href="http://listenonrepeat.com/watch/?v=kdz3rHmQbsw#Extreme_Close_Up!!!"><span style="font-size: large;">You will encounter shots like this </span>[CLICK ON THIS LINK - NOT THE EMBEDDED VIDEO - TO PLAY + REPEAT!]</a></b>...</span><br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/kdz3rHmQbsw" width="420"></iframe><br />
<br />
...<br />
<span style="color: #38761d;"><b><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;">PLAYLIST WITH ALL VIDEOS USED</span></span></b></span><br />
ALL the videos featured can be accessed through the playlist below, though I have also separately embedded each one:<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/XlDpuwNAv7A?list=PLzy1pwphEdHQ0PGsaDXfVNXEyM5Gsekug" width="560"></iframe><br />
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<span style="color: #38761d;"><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>JUST THE STAKING VIDEO</b></span></span></span><br />
There will be a lot at stake in this lesson...<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/XlDpuwNAv7A" width="420"></iframe><br />
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<span style="font-size: large;"><span style="color: #38761d;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>MEDIA COURSEWORK FILM EXAMPLE 1</b></span></span></span><br />
We'll look at how shots were selected in this example of AS Media Studies coursework, Candelabra, a film opening...<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Jwch-EESu9o?list=PLzy1pwphEdHR-P-WFGhcKIqzqCdAK7zxc" width="560"></iframe><br />
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<span style="font-size: large;"><span style="color: #38761d;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>MEDIA COURSEWORK FILM EXAMPLE 2</b></span></span></span><br />
There will be some <i>Playtime</i>...<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/1NYu1W3wdHA?list=PL05E932FF4BC58A77" width="560"></iframe><br />
...DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-18346276159729477442015-09-29T04:18:00.001+01:002015-10-11T11:19:08.370+01:00ADVERTISING LAW Junk food ads: more restrictions?<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6PRp5TY0DcSs2bb46dwFiOn1g8dl-auQrV1nRMpes0y6bwbemWulazGbdwMPtb3RaW_TFKUFON-SrXUM7MX_L_xgb8lwtSPna5VY_el6KufwS7ok6nKcC1SyP3iKjGg06J5RkMuy7dFsI/s1600/Screen+Shot+2015-10-11+at+11.06.29.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="287" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6PRp5TY0DcSs2bb46dwFiOn1g8dl-auQrV1nRMpes0y6bwbemWulazGbdwMPtb3RaW_TFKUFON-SrXUM7MX_L_xgb8lwtSPna5VY_el6KufwS7ok6nKcC1SyP3iKjGg06J5RkMuy7dFsI/s320/Screen+Shot+2015-10-11+at+11.06.29.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><a href="http://www.theguardian.com/media/2015/sep/29/junk-food-advertising-faces-ruling-on-marketing-to-children">Mark Sweney</a></b> looks at possible strict new regulations</td></tr>
</tbody></table>
Does your age group need protecting from companies marketing junk food and sugary drinks? There are already restrictions on what can be advertised - and where (there are limits on how close to a school billboards featuring such ads can be!), not to mention when (to avoid targeting children's TV there are also regulations about the times when some ads can be broadcast on TV).<br />
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Rather than summarise this article (though I've <b><span style="color: #cc0000;">highlighted</span></b> some quotes), I've copied in the text below; you might find this useful when thinking about your own ad and when you come to evaluate your work.<br />
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<b><a href="http://gu.com/p/4cny9"><span style="color: blue; font-family: Georgia, Times New Roman, serif; font-size: large;">Junk food advertising faces ruling on marketing to children</span></a></b><br />
<span style="color: #38761d; font-family: Georgia, Times New Roman, serif; font-size: large;">(Mark Sweney in <i>The Guardian</i>, 2015)</span><br />
<span style="color: #38761d; font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span>
<blockquote class="tr_bq">
<span style="color: purple; font-family: Trebuchet MS, sans-serif;">The body responsible for setting UK advertising rules is to launch a public consultation that will evaluate whether a ban on advertising junk food to children online, in the press, on billboards and poster sites should be introduced.</span> </blockquote>
<blockquote class="tr_bq">
<span style="color: purple; font-family: Trebuchet MS, sans-serif;"></span><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: red;">The Committee of <a class=" u-underline" data-component="auto-linked-tag" data-link-name="auto-linked-tag" href="http://www.theguardian.com/media/advertising" style="-webkit-transition: border-color 0.15s ease-out; border-bottom-color: rgb(220, 220, 220); border-bottom-style: solid; border-bottom-width: 0.0625rem; cursor: pointer; text-decoration: none !important; transition: border-color 0.15s ease-out;">Advertising</a> Practice – the code-setting body for all advertising in the UK that appears in any media except on TV and radio – is looking at the introduction of tighter rules on how food and drinks high in fat, salt and sugar are marketed to children.</span></span> <a name='more'></a></blockquote>
<blockquote class="tr_bq">
<span style="color: purple; font-family: Trebuchet MS, sans-serif;">“CAP’s decision to carry out a public consultation responds, in part, to changes in children’s media habits and evolving advertising techniques,” said a spokesman for the CAP. “CAP will ask a broad range of stakeholders whether a change of approach is now needed: an approach that would introduce for the first time in the non-broadcast code, rules dedicated to the targeting of advertising, to children, of food and soft drinks high in fat, salt or sugar.”</span> </blockquote>
<blockquote class="tr_bq">
<span style="color: purple; font-family: Trebuchet MS, sans-serif;"></span><span style="color: purple; font-family: Trebuchet MS, sans-serif;">The <a class=" u-underline" data-component="auto-linked-tag" data-link-name="auto-linked-tag" href="http://www.theguardian.com/media/asa" style="-webkit-transition: border-color 0.15s ease-out; border-bottom-color: rgb(220, 220, 220); border-bottom-style: solid; border-bottom-width: 0.0625rem; cursor: pointer; text-decoration: none !important; transition: border-color 0.15s ease-out;">Advertising Standards Authority</a>, which administers the CAP code, said internet advertising overtook TV advertising as the most-complained about media in the UK for the first time last year.</span> </blockquote>
<blockquote class="tr_bq">
<span style="color: purple; font-family: Trebuchet MS, sans-serif;"></span><span style="color: purple; font-family: Trebuchet MS, sans-serif;">Last year, there were 13,477 complaints about 10,202 digital ads in the UK. </span><span style="color: purple; font-family: Trebuchet MS, sans-serif;"><br /></span><span style="color: red; font-family: Trebuchet MS, sans-serif;">Under existing CAP rules, food and soft drink ads must not condone poor nutritional habits or an unhealthy lifestyle in children.</span> </blockquote>
<blockquote class="tr_bq">
<span style="color: red; font-family: Trebuchet MS, sans-serif;"></span><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: red;">In addition, The use of celebrities and licensed characters are banned from junk food ads targeting younger children, and ads are not allowed to encourage “</span><span style="color: magenta;"><b>pester power</b></span><span style="color: red;">”.</span></span> </blockquote>
<blockquote class="tr_bq">
<span style="color: purple; font-family: Trebuchet MS, sans-serif;">While the wording of the CAP’s consultation is nuanced, looking at “rules dedicated to the targeting of advertising to children” means the body will actively be considering restrictions and even evaluating a ban.</span> </blockquote>
<blockquote class="tr_bq">
<span style="color: purple; font-family: Trebuchet MS, sans-serif;"></span><span style="color: purple; font-family: Trebuchet MS, sans-serif;">“[The consultation] reflects a growing consensus, shared by public health and industry bodies, about the role of advertising self-regulation in helping to bring about a change in the nature and balance of food advertising targeted at children,” said the CAP.</span> </blockquote>
<blockquote class="tr_bq">
<span style="color: purple; font-family: Trebuchet MS, sans-serif;"></span><span style="color: purple; font-family: Trebuchet MS, sans-serif;">The public consultation will launch in early 2016. </span><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: red;">In 2006, broadcasting regulator </span><b><span style="color: #38761d;">Ofcom</span></b><span style="color: red;"> </span><a class=" u-underline" data-component="in-body-link" data-link-name="in body link" href="http://www.theguardian.com/society/2006/nov/17/health.food" style="-webkit-transition: border-color 0.15s ease-out; border-bottom-color: rgb(220, 220, 220); border-bottom-style: solid; border-bottom-width: 0.0625rem; color: red; cursor: pointer; text-decoration: none !important; transition: border-color 0.15s ease-out;">tightened up rules on junk food advertising</a><span style="color: red;"> around all children’s programming, on all children’s channels and around all programmes that have a “particular appeal” </span><b><span style="color: #38761d;">to under 16-year-olds</span></b><span style="color: red;">.</span></span></blockquote>
<aside class="element element-rich-link element--thumbnail element-rich-link--upgraded" data-component="rich-link" data-link-name="rich-link-1 | 1" style="clear: both; color: #333333; float: left; margin: 0.3125rem 1.25rem 0.75rem -15rem; width: 13.75rem;"><div class="rich-link tone-news--item " style="background-color: #f6f6f6; margin: 0px; overflow: hidden; position: relative;">
<div class="rich-link__container" style="position: relative;">
<a class="rich-link__link u-faux-block-link__overlay" href="http://www.theguardian.com/society/2006/nov/17/health.food" style="background-color: transparent; bottom: 0px; cursor: pointer; left: 0px; opacity: 0; overflow: hidden; position: absolute; right: 0px; text-decoration: none; text-indent: 200%; top: 0px; white-space: nowrap; z-index: 2;"></a></div>
</div>
</aside>DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-44887720246749436782015-09-20T22:39:00.002+01:002015-10-02T15:18:16.081+01:00Presentations on how advertisers target groups or demographicsYoung children may not have lots of money themselves, but through <span style="color: magenta;"><b>pester power</b></span> they can persuade and pressurise parents into buying products for them ...<br />
There are increasing restrictions on what can be advertised to children, where and when...<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xk_hkdGf1tc" width="560"></iframe><br />
<br />
<span style="color: red;"><b><span style="font-size: x-large;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">DISCUSS...</span></span></b></span><br />
<span style="font-size: large;">Have <b>you</b> <i>successfully </i>used <span style="color: magenta;"><b>pester power</b></span>?</span><br />
<blockquote class="tr_bq">
(<span style="font-family: Arial,Helvetica,sans-serif;">note: useful terminology is often highlighted in <b>bold </b>+ <span style="color: magenta;"><b>pink</b></span>!</span>)</blockquote>
<span style="font-size: large;">Do ads for junk food <span style="font-size: small;">(fast food: burgers, pizza <i>etc</i>)</span> and sugary drinks work on 13 year-olds? </span><br />
<blockquote class="tr_bq">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #990000;"><i><b>You<span style="color: #38761d;"> </span></b></i></span><span style="color: #38761d;">will be <span style="color: #990000;">creating a TV ad</span> for your 2nd of 3 Media projects!</span></span></blockquote>
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<span style="color: red;"><b><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: x-large;">In this series of lessons we will...</span></span></b></span><br />
<ul>
<li><span style="color: #38761d;"><span style="font-family: Verdana,sans-serif;">build on our initial learning of some persuasive techniques advertisers use</span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Verdana,sans-serif;">focus on specific '<span style="color: magenta;"><b>demographics</b></span>' (<span style="color: #990000;">categories of people</span>) and ads aimed at them</span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Verdana,sans-serif;">develop our research, presentation and teamworking skills</span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Verdana,sans-serif;">produce a presentation that will be used to brief the rest of the class ...</span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Verdana,sans-serif;">and eventually uploaded to this post!</span></span></li>
</ul>
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<ul>
</ul>
<iframe allowfullscreen="" frameborder="0" height="510" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/isEg7PafkoLumA" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="477"> </iframe> <br />
<div style="margin-bottom: 5px;">
<b> <a href="https://www.slideshare.net/DB3igs/media-cycle-2-worksheet" target="_blank" title="Media cycle 2 worksheet">Media cycle 2 worksheet</a> </b> from <b><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></b> </div>
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<span style="color: #351c75;"><b><span style="font-size: x-large;"><span style="font-family: Georgia,"Times New Roman",serif;">KEY <span style="color: magenta;">DEMOGRAPHICS</span></span></span></b></span><br />
<span style="font-size: large;">Companies spend a lot of money to place their ads in certain magazines that they think the type of people likely to be interested in their product/brand read. If you are targeting a <span style="color: red;">youth market</span>, you wouldn't waste money buying space in this magazine ...</span><br />
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<span style="font-size: large;"><span style="color: red;"><b>WHO </b></span>is this magazine aimed at (what demographic) and <span style="color: red;"><b>HOW</b></span> have the designers done this? Pick out details that help your argument.</span><br />
<span style="font-size: large;"></span><br />
<a name='more'></a><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ8l1KL1gAWneoaCKEr-Ht7eHPjyCbEVeXc1EgeCSKIr7GFB9awHqC-MTAkXvTQ6yhhAy80huAWgAAcMnCFStkR6b9kGg6sB0luWbU-Bum6GLupCbEDZ4SGoK1HzQRCtqF2O0OTBsyvl3o/s1600/classic_boat_magazine.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ8l1KL1gAWneoaCKEr-Ht7eHPjyCbEVeXc1EgeCSKIr7GFB9awHqC-MTAkXvTQ6yhhAy80huAWgAAcMnCFStkR6b9kGg6sB0luWbU-Bum6GLupCbEDZ4SGoK1HzQRCtqF2O0OTBsyvl3o/s640/classic_boat_magazine.jpg" width="451" /></a></div>
<span style="font-size: large;">However, if you were targeting an <span style="color: red;">older </span>(maybe 50+, retired), <span style="color: red;">wealthy </span>market, this sort of publication would fit well. This may primarily appeal to <span style="color: red;">males</span>, but the magazine presents images of couples to help appeal to <span style="color: red;">women </span>too.</span><br />
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<span style="color: red;"><b><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Some <span style="color: magenta;">brands </span>will appeal to a specific age range, gender or income level, but others will have appeal with multiple <span style="color: magenta;">demographics</span>. However, the <span style="color: magenta;">brands </span>will often produce specific products to target narrower <span style="color: magenta;">demographics</span>. <i>Coke Zero</i> targets men with its <span style="color: black;">black packaging</span>, while <i>Diet Coke</i> targets women, and the advertising reflects this - but they're still both Coca Cola products.</span></span></b></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxUbvdxJbWHK0cerX9vSLCIOZTUBa9APM1bmU_6PuhdK7QvXjVeGdIlUw5ndKpN7sjxqUz3oLmp9To1goueqdrjh83Kk6mCevZbmAhSGyaTYSAAxjr5X7NVdHkYZuMFz_FoLp6R7PUoZ-K/s1600/chart+logos.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxUbvdxJbWHK0cerX9vSLCIOZTUBa9APM1bmU_6PuhdK7QvXjVeGdIlUw5ndKpN7sjxqUz3oLmp9To1goueqdrjh83Kk6mCevZbmAhSGyaTYSAAxjr5X7NVdHkYZuMFz_FoLp6R7PUoZ-K/s640/chart+logos.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
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<span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>Advertisers will consider <span style="color: #990000;"><i>many </i></span>characteristics of magazine readers, but three are always examined ... </b></span></span><br />
<span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="color: #38761d;"><span style="font-size: x-large;">WAGs...</span></span>:</b></span></span><br />
<ol>
<li><span style="color: #38761d;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #351c75;"><b><span style="color: #38761d;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #351c75;"><b><span style="color: #38761d;">W</span>EALTH </b></span>-
well off (high disposable income) or working class (limited disposable
income): luxury car or basic model for example; Calvin Klein or Tesco
jeans...</span></span> </b></span></span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #351c75;"><b><span style="color: #38761d;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #351c75;"><b><span style="color: #38761d;">A</span>GE </b></span>- young or old? These can be further split into <b>many </b>age groups: t(w)eenage, young adult, middle-aged, retired ... (it is difficult to target young and old at the same time)</span></span> </b></span></span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #351c75;"><b><span style="color: #38761d;">G</span>ENDER </b></span>- male or female? (OR both!)</span></span></li>
</ol>
<span style="font-size: large;">For this task we will consider 6 basic demographics; advertisers will always consider these in <span style="color: #741b47;"><i><b>combination</b></i></span>, as will you when designing your own ads.</span><br />
<ol>
<li><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: magenta;"><b>Tweenagers</b></span>, 8-12 (<span style="color: magenta;"><b>aspire</b></span>/aim to be seen as teens, rely on pocket money)</span></span></li>
<span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<li><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">Teenagers, 13-17 (pre-adult, still at school, may have own part-time job)</span></span></li>
<span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<li><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">Young adults, 18-24 (more independent, at work, university; own income)</span></span></li>
<span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<li><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">Male</span></span></li>
<span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<li><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">Female</span></span></li>
<span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span>
<li><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;">Wealthy (also referred to as <span style="color: magenta;"><b>ABC1s</b></span>, while less well off are classified <span style="color: magenta;"><b>C2DE</b></span>)</span></span></li>
</ol>
<br />
<b><span style="color: #274e13;"><span style="font-size: x-large;"><span style="font-family: Georgia,"Times New Roman",serif;">Would the same ads work with the three people in this clip...?</span></span></span></b><br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/dLuEY6jN6gY" width="420"></iframe><br />
<span style="color: #274e13;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Note the reaction to the GameBoy from this 1990s sketch show; we often use brands and products to help create our sense of identity.</span></span></span><br />
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<span style="color: red;"><b><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: x-large;">GROUP RESEARCH + PRESENTATION IN 5 STAGES</span></span></b></span><br />
<blockquote class="tr_bq">
<span style="color: #38761d;"><span style="font-family: Arial,Helvetica,sans-serif;">You can use pen + paper <b>or </b>iPad to take notes. You will be getting folders shortly.</span></span><br />
<span style="color: #38761d;"><span style="font-family: Arial,Helvetica,sans-serif;">You should all be writing down the same notes.</span></span> </blockquote>
<blockquote class="tr_bq">
<span style="color: #38761d;"><span style="font-family: Arial,Helvetica,sans-serif;">You will find some useful websites and links after the list of 5 stages.</span></span></blockquote>
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<span style="color: #990000;"><span style="font-size: large;"><span style="font-family: Verdana,sans-serif;"><b>STAGE 1:</b> Discuss and all list products/brands aimed at the demographic your group has been given.</span></span></span><br />
Aim for at least 10, with everyone suggesting at least one. You can search online, but probably won't need to.<br />
<br />
<blockquote class="tr_bq">
<span style="color: red;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>If you're working on one of the Macs, you need to: (1) use the login your teacher gives you, NOT your usual login (2) save any files into a My Documents folder called 9E (or whichever your class is: 9J, 9K, 9L) </b></span></span></blockquote>
<span style="color: #990000;"><span style="font-size: large;"><span style="font-family: Verdana,sans-serif;"><b>STAGE 2:</b> Find online + save 10+ <i>different </i>ads you think are aimed at your demographic.</span></span></span><br />
You can have more than 1 for the same brand/product so long as they're different ads. Everyone should contribute at least one. You will need to share these by email or memory stick - agree on one person to send these to. If you're using <i>Google images</i>, you'll get a better quality image if you click on the thumbnail and save it from the next web page (though this doesn't always work). Right-click to select 'save image as...', and follow the instructions above about saving into a specific folder if working on a Mac.<br />
<br />
<span style="color: #990000;"><span style="font-size: large;"><span style="font-family: Verdana,sans-serif;"><b>STAGE 3:</b> Each analyse <i>at least 1 ad</i>, <b>briefly </b>describing + listing any <span style="color: magenta;"><b>persuasive techniques</b></span> you see.</span></span></span><br />
Write or type your notes. Each group should aim to sample about 10 ads, and everyone must analyse at least one ad.<br />
From the initial lessons we considered a wide range of techniques:<br />
<ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;">uniqueness (USP or distinctive, maybe odd, look) </span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">product shot (and how its being used)</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">background, location</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">colour</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: magenta;"><b>font</b></span>: style (and possible links to something else); size; positioning; use of UPPER case (capitals) or lower case (or even a mix of the two); effects on the fonts;</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">slogans</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">humour</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">links/references to wider culture</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">social media links (perhaps a viral style) </span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">positive, persuasive language - perhaps suggesting what type of benefits you get or person you become by using it</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">statistics - they have to be factual by law, governed by the ASA (Advertising Standards Authority)</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">quotes, reviews</span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">model: perhaps a direct representation of the audience targeted; an <span style="color: magenta;"><b>aspirational </b></span>figure (a type of person the audience would like to be, or be seen as); a celebrity (also an <span style="color: magenta;"><b>aspirational </b></span>figure)</span></li>
</ul>
<br />
<blockquote class="tr_bq">
<span style="color: #38761d;"><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;">At this stage we will share some initial findings, and discuss how different or similar we think the techniques will be for appealing to each different demographic. </span></span></span></blockquote>
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<span style="color: #990000;"><span style="font-size: large;"><span style="font-family: Verdana,sans-serif;"><b>STAGE 4:</b> Identify 5 or more key techniques used to target this particular audience/market.</span></span></span><br />
Each of you take it in turns to take the others through what techniques you spotted, clearly identifying how these were used in the ads. One person should keep a list of all the techniques listed.<br />
Once you've gone through them all, pick out 5 you think are most significant (you can add more if there's time), and that you have at least two specific examples of.<br />
<br />
<span style="color: #990000;"><span style="font-size: large;"><span style="font-family: Verdana,sans-serif;"><b>STAGE 5:</b> Put your findings into an attractive format that can be screened on a computer.</span></span></span><br />
If you want to use iPads to do this, make sure you will be able to save the work as a PDF, .doc, .ppt or similar file that can be shared on a desktop computer: these will be added afterwards to this post. Your teacher will write his email on the whiteboard for you.<br />
You should present: <br />
<ol>
<li><span style="color: #38761d;"><span style="font-family: Arial,Helvetica,sans-serif;">Indicate your demographic, and who worked on the presentation, in a title slide.</span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Arial,Helvetica,sans-serif;">List some of the brands you initially thought of - if you used any online searches you could explain these.</span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Arial,Helvetica,sans-serif;">A gallery of the different ads you looked at should follow.</span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Arial,Helvetica,sans-serif;">Next, list all or most of the techniques you observed (you don't need examples with these, just a simple list).</span></span></li>
<li><span style="color: #38761d;"><span style="font-family: Arial,Helvetica,sans-serif;">Now the key part: take 1 key technique at a time and provide images of examples you picked out from this. You could crop the ad to focus on the detail being discussed.</span></span></li>
</ol>
<blockquote class="tr_bq">
<span style="color: red;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">There will be a prize for the group voted to have produced the most helpful presentation - you can use each others' work when planning your own brands later!</span></span></span></blockquote>
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<br />
<br />
<span style="color: #741b47; font-family: Georgia, Times New Roman, serif; font-size: x-large;"><b>STUDENT PRESENTATIONS: 9K MEDIA</b></span><br />
These are the presentations created by 9K Media. Where I've missed out any names let me know and I'll add them in.<br />
<br />
<span style="color: #38761d; font-family: Verdana, sans-serif; font-size: large;"><b>TWEENAGERS</b></span><br />
by Keely, Sam, Ruby, Robert<br />
<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/f9tb4uaUeYJGk0" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> <div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/DB3igs/abc1-maddie-amy-theo" target="_blank" title="ABC1 maddie amy theo">ABC1 maddie amy theo</a> </strong> from <strong><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></strong> </div>
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<br />
<span style="color: #38761d; font-family: Verdana, sans-serif; font-size: large;"><b>TEENAGERS</b></span><br />
by Megan, Krizzler,<br />
Its a Prezi - click <b><a href="https://prezi.com/-ehnmtzzotjj/media-studies-homework/">here</a></b> to play it or use the embedded Prezi below.<br />
<iframe allowfullscreen="" frameborder="0" height="400" id="iframe_container" mozallowfullscreen="" src="https://prezi.com/embed/-ehnmtzzotjj/?bgcolor=ffffff&lock_to_path=0&autoplay=0&autohide_ctrls=0&landing_data=bHVZZmNaNDBIWkRDVE93YVVDTVN5dWF2eDNlZVpKa3h2VzllcjV0N2k1bEZrS2VuNXZ1OHJyL1RjMDJwZnRXMERMbzVVRTA9&landing_sign=AAWz3sIy-2y0Ghd9RBJVSio6mEablvjfdju1x_lask4" webkitallowfullscreen="" width="550"></iframe><br />
<br />
<span style="color: #38761d; font-family: Verdana, sans-serif; font-size: large;"><b>18-24</b></span><br />
by Ben, Dom, Travis, Zara<br />
<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/zHXaMbJ97PIQIM" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> <div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/DB3igs/ya-young-adult-1824-ben-dom-travis-zara" target="_blank" title="YA YOUNG ADULT 18-24 ben dom travis zara">YA YOUNG ADULT 18-24 ben dom travis zara</a> </strong> from <strong><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></strong> </div>
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<br />
<span style="color: #38761d; font-family: Verdana, sans-serif; font-size: large;"><b>MALE</b></span><br />
by Lucy, Lucy, Litty, Ellen<br />
<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/bRlJ5kJHe2phxS" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> <div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/DB3igs/men-lucy-lucy-litty-ellen" target="_blank" title="MEN lucy lucy litty ellen">MEN lucy lucy litty ellen</a> </strong> from <strong><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></strong> </div>
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<br />
<span style="color: #38761d; font-family: Verdana, sans-serif; font-size: large;"><b>FEMALE</b></span><br />
by Emma,<br />
<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/D51Ra4sp7azSNT" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> <div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/DB3igs/women-emma" target="_blank" title="WOMEN emma">WOMEN emma</a> </strong> from <strong><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></strong> </div>
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<br />
<span style="color: #38761d; font-family: Verdana, sans-serif; font-size: large;"><b>ABC1 (WEALTHY)</b></span><br />
by Maddie, Amy, Theo<br />
<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/f9tb4uaUeYJGk0" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> <div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/DB3igs/abc1-maddie-amy-theo" target="_blank" title="ABC1 maddie amy theo">ABC1 maddie amy theo</a> </strong> from <strong><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></strong> </div>
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...DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-73055988292553325622015-09-20T22:37:00.002+01:002015-09-20T22:37:58.319+01:00QR code for this blog<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlComYMRoAJGmUI7dS9vDCqGcKWEka340KL1gVvC3mDoz4b-Wy0Q2ftadI7oCjdJVvX4bu0-aLk0brujlHo6KBjTbQkrieH2thTO7_3GBYmO2ss-IE3x7Fsjs07ERgRaPuWzdWcT97caPy/s1600/Yr9+QR.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlComYMRoAJGmUI7dS9vDCqGcKWEka340KL1gVvC3mDoz4b-Wy0Q2ftadI7oCjdJVvX4bu0-aLk0brujlHo6KBjTbQkrieH2thTO7_3GBYmO2ss-IE3x7Fsjs07ERgRaPuWzdWcT97caPy/s640/Yr9+QR.png" width="640" /></a></div>
<br />DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-4778174697297090252015-09-07T15:10:00.000+01:002015-09-09T11:28:09.941+01:00Magazine Advert GalleryTo get us started, we will <i>begin </i>thinking about magazine ads.<br />
<br />
At this stage, you have not yet been equipped with '<b><span style="color: magenta;">media language</span></b>'...<br />
<br />
However, as we discuss these examples, you can start thinking about what <b><span style="color: magenta;">design features</span></b> you would want to use in your own ad (as well as things to avoid!)...<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/je5U9DwZFaGo99" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> <br />
<div style="margin-bottom: 5px;">
<b> <a href="https://www.slideshare.net/DB3igs/yr9-l1-mag-ad-gallery" target="_blank" title="Yr9 L1 mag ad gallery">Yr9 L1 mag ad gallery</a> </b> from <b><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></b> </div>
<blockquote class="tr_bq">
<span style="font-size: large;"><b><span style="color: red; font-family: Verdana, sans-serif;">You need to click </span><span style="color: #38761d; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">'read more'</span><read more="" style="color: red; font-family: Verdana, sans-serif;">below to access the full post...</read></b></span></blockquote>
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<a name='more'></a><br />
The worksheet we will use:<br />
<iframe allowfullscreen="" frameborder="0" height="510" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/4TI7EUuS59TpYT" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="477"> </iframe> <br />
<div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/DB3igs/media-lesson-1-52524782" target="_blank" title="Media lesson 1">Media lesson 1</a> </strong> from <strong><a href="https://www.slideshare.net/DB3igs" target="_blank">DB3igs</a></strong> </div>
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<br />
If you want to look at what type of things older Media students have done, <a href="http://asmediablogs.blogspot.com/"><b>you can look at their coursework blogs</b></a> and find <a href="http://www.youtube.com/IGSMediaStudies"><b>years of film and music video work on my channel</b></a> (look in the playlists section to find these gathered together). <span style="color: red;"><b>Note </b></span>that many of the film pieces are <span style="color: red;"><b>horror</b></span>! <br />
<br />
There may have been (depending on the lesson) some background music playing; this is the playlist:<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/videoseries?list=PLzy1pwphEdHQ0PGsaDXfVNXEyM5Gsekug" width="560"></iframe><br />
<br />
THE THREE PRODUCTIONS:<br />
Magazine advertisement/s for a new product or brand you have created<br />
A TV ad for one of these new products or brands<br />
A section of a new TV programme you have created<br />
<br />
<b>We don't do music video this year</b>, but you might in GCSE, and would as part of Media A-Level. You will, however, learn and apply the sort of technical skills used for this video...<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/tdo40Nw3x0w" width="560"></iframe><br />
...DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-15183115829161856942015-07-12T20:53:00.000+01:002015-09-21T01:02:21.058+01:00Become a Green Screen King/Queen...<span style="color: #38761d; font-family: Verdana, sans-serif;">Your task, in a very short space of time, is to master the basics of <i>Final Cut Pro X </i>... and use one of the more advanced tools it offers in making your very first very short film...</span><br />
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Here's the video we played you, which you can always refer back to:<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/FIHXyj7gyYc" width="560"></iframe><br />
<br />
We will make you green screen kings/queens in some simple steps. Please ask for help at ANY time if you get a bit stuck!<br />
<br />
<blockquote class="tr_bq">
<span style="color: #274e13; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>You need to be quite quick to get through all 7 steps in just 4 hours...</b></span></blockquote>
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<span style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>STEP 1: PLAY AROUND WITH SOME PRE-LOADED CLIPS. TRY OUT TOOLS</b></span><br />
<blockquote class="tr_bq">
<span style="color: #38761d; font-family: Georgia, Times New Roman, serif;">I'd prefer you all do this <b>individually</b>, but <b><i>you can pair up</i></b> so long as you each give it a try.</span></blockquote>
In Final Cut, you will find an 'Event' called 'GreenScreen Celeb'. Click on it, then click FILE, <file>and then on </file>NEW PROJECT. Replace the date with your own name as the project file and press OK. Your blank project file should now appear on the timeline (along the bottom) ready for you to drag and drop clips into and around.<new><project> </project></new><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRTjSSUntr4vjvLf0i_x1reyCNmueS9Oarhc2vu8US-Efmwpg2IaipMqDg1zOeZZOG0U3M3DfgQhRgbNcPgiveMvOOiZsVYtlN4I2t8j2vTb0HtR8p1K0JKQXoPkuH7x07VOOsMspz0lSp/s1600/FCPX+Libraries.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRTjSSUntr4vjvLf0i_x1reyCNmueS9Oarhc2vu8US-Efmwpg2IaipMqDg1zOeZZOG0U3M3DfgQhRgbNcPgiveMvOOiZsVYtlN4I2t8j2vTb0HtR8p1K0JKQXoPkuH7x07VOOsMspz0lSp/s320/FCPX+Libraries.png" width="289" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;">The 'Libraries' window on the top left lists 'Libraries' (the four squares icon), within which there are 'Events' (square with a star). You should be clicked on the Event called GreenScreen Celeb.</td></tr>
</tbody></table>
You can rename the 'project' file just by clicking on its name.<br />
<br />
Here's a couple of examples of intentionally silly videos Media students have created using the green screen...<br />
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<span style="color: #990000; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>GlobalGaga...</b></span><br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/tdo40Nw3x0w" width="560"></iframe><br />
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<span style="color: #990000; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>Storm Queen...</b></span><br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/6M2jVeAhvUQ?list=PLzy1pwphEdHTm_IkzHRRjwcRlEcE8D0Fx" width="560"></iframe><br />
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<span style="color: #990000; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>Ozzy Osbourne...</b></span><br />
This was what we term a 'mini-vid', not a full video ... a mini one!<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/sTibvgrE0Qs" width="560"></iframe><br />
<br />
This one didn't use the green screen, but takes a similar approach of recording different people lip-synching lines...<br />
<span style="color: #990000; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>Faithless...</b></span><br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/9Uxs90ZS7sQ?list=PLzy1pwphEdHTm_IkzHRRjwcRlEcE8D0Fx" width="560"></iframe><br />
<br />
<blockquote class="tr_bq">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b><span style="color: #0c343d;">Click on </span><span style="color: red;"><read more=""></read></span><span style="color: #0c343d;"> below </span><read more="" style="color: #0c343d;">to read the full post</read></b></span></blockquote>
<br />
<a name='more'></a><br />
<br />
<span style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>STEP 2: CREATE AN IDEA</b></span><br />
Don't worry about 'mastering' the software, help is available, but this short exercise should help you see how you can use the green screen effect for your own idea.<br />
<br />
Individually or in pairs, I'd like you to come up with an idea for one of the following:<br />
<br />
<ul>
<li>a (very!) short film</li>
<li>a spoof of one or more scenes from an existing film or TV show</li>
<li>a music video (about 1 minute of a song)</li>
</ul>
<br />
You can use <b><a href="http://www.clipconverter.cc/">this site</a></b> to get an MP3 for music, or video clips as green screen background.<br />
<blockquote class="tr_bq">
<span style="font-size: large;"><span style="font-family: Trebuchet MS, sans-serif;"><span style="color: magenta;">The three rules of </span><span style="color: #38761d;">green</span><span style="color: magenta;"> screen club are:</span></span></span> </blockquote>
<blockquote class="tr_bq">
<span style="font-size: large;"><span style="color: purple; font-family: Trebuchet MS, sans-serif;">Keep it simple.</span></span> </blockquote>
<blockquote class="tr_bq">
<span style="font-size: large;"><span style="color: purple; font-family: Trebuchet MS, sans-serif;">Keep it short.</span></span> </blockquote>
<blockquote class="tr_bq">
<span style="font-size: large;"><span style="color: purple; font-family: Trebuchet MS, sans-serif;">Keep it silly!</span></span></blockquote>
<br />
You will access to some wigs, hats and other props, and can bring other costume, props, or makeup for the second session, though filming needs to be <i style="font-weight: bold;">very </i>quick to give you time to edit.<br />
<br />
Once you've all thought of an idea, we will share these and then you can decide whether to all work on one, or split into two teams.<br />
<br />
<span style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>STEP 3: PLAN THE IDEA</b></span><br />
As rule 1 is keep it simple, lets first of all make sure your idea is something you can shoot and edit in a very short space of time!<br />
Once that is agreed, you need to consider...<br />
<ol>
<li>Leadership: who is the director, in overall control and organising everything below? Time is <i style="font-weight: bold;">very </i>tight, so it should the person most likely to get this all done!</li>
<li>Filming: do you want to share camera duties, or for one person to do this?</li>
<li>Script: basic/key points - naming + describing characters, describing the action, and writing out any dialogue</li>
<li>Green screen: what parts can you shoot on the green screen, and what image or video will be behind it? Someone could focus on finding these images/video clips.</li>
<li>Cast: who plays who? <b><span style="color: #38761d;"><i>You should all appear</i></span></b>, even if only briefly.</li>
<li>Costume, props, makeup, locations list: what do you need, where will you shoot, and do you need to wait until the second session to bring stuff from home for any shots?</li>
<li>A list of shots to film, in the quickest order!</li>
</ol>
<br />
<span style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>STEP 4: SHOOT THE IDEA</b></span><br />
Some simple tips:<br />
<ul>
<li>Usually we'd work with tripods to avoid shakiness, but there really isn't enough time to keep re-setting tripod legs!</li>
<li>You can use the tripod for the green screen shots though</li>
<li>Try to shoot the same scenes from more than one angle - you'll have a much better film/video!</li>
<li>Talk the cast through each shot before you press record, make sure they know what they're to say/do, where they move to</li>
<li>Count them in, going '3, 2, 1...' (skip the word action then!)</li>
<li>Don't be a perfectionist - its just a bit of fun! Shoot and move on!</li>
</ul>
<br />
<span style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>STEP 5: UPLOAD THE FOOTAGE</b></span><br />
Just ask when you're at this stage! We need to get it off the memory cards and onto the computer for editing.<br />
<br />
<span style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>STEP 6: EDIT THE FOOTAGE</b></span><br />
You've been shown the basic tools you need, and how to apply the green screen effect ... but as you're new to this, I'd be amazed if you didn't need help, so just ask when stuck or unsure!<br />
If you somehow get enough time, you could also experiment with titles and other effects in Final Cut, but you need to stop no later than 20 minutes before we finish so that you can...<br />
<br />
<span style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>STEP 7: SHARE THE FILM/VIDEO!</b></span><br />
So long as you leave <i style="font-weight: bold;">at the very least </i>20 minutes before we finish, there should be enough time to turn your editing into a video file that you can take away with you on a memory stick, and that I can put on the big screen!<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0ci_KxkzD2FjXlYspx6AfLrH0ZItog-UOPQ8mBiwz7DzbMRHUqcXq0sbwoDE4D6B11n3vjAV_R9yhgtL03KUSqNlzeY9_uw1jyk3Mx7EPMdib2vuUj_gUa41cUnX0C-via4umve93bSli/s1600/BladeMenu.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0ci_KxkzD2FjXlYspx6AfLrH0ZItog-UOPQ8mBiwz7DzbMRHUqcXq0sbwoDE4D6B11n3vjAV_R9yhgtL03KUSqNlzeY9_uw1jyk3Mx7EPMdib2vuUj_gUa41cUnX0C-via4umve93bSli/s1600/BladeMenu.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span style="font-size: small;">You can simply press A or B to switch between the move and blade tools, or use the dropdown menu. Below you can see how clips look when they've been bladed. You can also drag clips in from the start or finish ... and the opposite, drag them back out! Just hover the mouse over the edge of a clip until the cursor changes then click and drag.</span></td></tr>
</tbody></table>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGC3LPgykMxyrCstn030Vmdhyphenhyphen_CBW5t-D3ZrZFCIMiazqnatyxVaZr6nCkwtDfbh4zKP2CF1BoHxWvmaiuW1NkTvHNsGEREmHFvqRokHODy_tsCzw9nqjLfdcGsj6P1DSs-sjzZe0hXSML/s1600/EditBladeAfter.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="127" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGC3LPgykMxyrCstn030Vmdhyphenhyphen_CBW5t-D3ZrZFCIMiazqnatyxVaZr6nCkwtDfbh4zKP2CF1BoHxWvmaiuW1NkTvHNsGEREmHFvqRokHODy_tsCzw9nqjLfdcGsj6P1DSs-sjzZe0hXSML/s320/EditBladeAfter.png" width="320" /></a></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJP6F4H6agTI0bRgEscVF7_krCJVsYa9v3ZprQQm747vA6_NjqioNJeUPOfu7asJiTVGWXUpWhCpaJehQAa5Cvxm2c3h23UNjl1KWSVfSsqIizzhZsZMgf0ZJfrOQmyuleB1nT88CjdvBn/s1600/FCPX+blade+tool+applied+BJD+clip+split.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJP6F4H6agTI0bRgEscVF7_krCJVsYa9v3ZprQQm747vA6_NjqioNJeUPOfu7asJiTVGWXUpWhCpaJehQAa5Cvxm2c3h23UNjl1KWSVfSsqIizzhZsZMgf0ZJfrOQmyuleB1nT88CjdvBn/s1600/FCPX+blade+tool+applied+BJD+clip+split.png" /></a></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-cqQHzfMSHvYuk4Gc7KN3SX0-cmhp1mlF0chA_q55McZMZfWcD5GHVcDro1dRg8_emltC_kMs_HfLZMcP2X-hLeMiK8DBXed-wSOhNzKWgDN3gyEJoPwJNIbK22CA5aqllStsBvpbq3M5/s1600/FCPX+zoom+in+clips.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="92" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-cqQHzfMSHvYuk4Gc7KN3SX0-cmhp1mlF0chA_q55McZMZfWcD5GHVcDro1dRg8_emltC_kMs_HfLZMcP2X-hLeMiK8DBXed-wSOhNzKWgDN3gyEJoPwJNIbK22CA5aqllStsBvpbq3M5/s400/FCPX+zoom+in+clips.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">You can get a better view of what you're editing by zooming in on both the timeline and the clips browser, using the slider tool</span></td></tr>
</tbody></table>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjANWePUwctWm-mEVT_wFKgcOd0KHkYNZpB266xvJHue5eEjg_UkTCLSORui1RR5C0_cDgocQI-NHrfYLduxxMyFcj1hn-cXqxg5pVtfMcRGZranAR1ogvN8tUhn0ImKkAKgS2jq02XyrMR/s1600/FCPX+zoom+tool+for+clips+browser.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjANWePUwctWm-mEVT_wFKgcOd0KHkYNZpB266xvJHue5eEjg_UkTCLSORui1RR5C0_cDgocQI-NHrfYLduxxMyFcj1hn-cXqxg5pVtfMcRGZranAR1ogvN8tUhn0ImKkAKgS2jq02XyrMR/s400/FCPX+zoom+tool+for+clips+browser.png" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxscdE2G0pQBcLSu_bFggI99zLKTwU-T2DkTfiO4eZSTLqgayQPd_2HsU2Mll98mRua_3EfuWrHSALqitlLAEMARcpHtmNfIqZwlNbVBlUEZwTszXWw0w3eaQkdqgyOGFMQYh6Wqsu27tw/s1600/FCPX+zoom+in+clips.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxscdE2G0pQBcLSu_bFggI99zLKTwU-T2DkTfiO4eZSTLqgayQPd_2HsU2Mll98mRua_3EfuWrHSALqitlLAEMARcpHtmNfIqZwlNbVBlUEZwTszXWw0w3eaQkdqgyOGFMQYh6Wqsu27tw/s1600/FCPX+zoom+in+clips.png" /></a></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLWaeSwqUXEcVaWGXk_7mCoXqHex0E5Fj7PFyUo5y3sqfw4LS1jwgmzV6Kku2hTwipXR4nhyphenhyphenk0xmQr469hadqx5DnnilRwmbsYpV9HDO1h3pX1a9X7FOXFdSMGonO9ivf7xq1Wkwn7aIl7/s1600/FCPX+zoom+tool+for+clips+browser.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLWaeSwqUXEcVaWGXk_7mCoXqHex0E5Fj7PFyUo5y3sqfw4LS1jwgmzV6Kku2hTwipXR4nhyphenhyphenk0xmQr469hadqx5DnnilRwmbsYpV9HDO1h3pX1a9X7FOXFdSMGonO9ivf7xq1Wkwn7aIl7/s1600/FCPX+zoom+tool+for+clips+browser.png" /></a></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5x_uFmkU2-KNeV5keI042PiGw3BpzgdyG_otF_i2GoZ2gDOG0dwnXHFewYEysUjVq3zE4qj0Y4N0YbuO6d4ryLwTn9qTNa_IXpT68w25fySlPqw9RZLl8XU_9kRfprWLVoDJld9Ww5FyE/s1600/FCPX+clips+browser+zoomed+in.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5x_uFmkU2-KNeV5keI042PiGw3BpzgdyG_otF_i2GoZ2gDOG0dwnXHFewYEysUjVq3zE4qj0Y4N0YbuO6d4ryLwTn9qTNa_IXpT68w25fySlPqw9RZLl8XU_9kRfprWLVoDJld9Ww5FyE/s400/FCPX+clips+browser+zoomed+in.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">The clips browser zoomed in. You can select parts of a clip by using I (in) and O (out), lining up the cursor on the timeline and then just pressing W!</span></td></tr>
</tbody></table>
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<span style="color: #274e13;"><b><span style="font-size: x-large;"><span style="font-family: Georgia,"Times New Roman",serif;">GREENSCREEN IN PHOTOSHOP</span></span></b></span><br />
A short, clear guide (just over two minutes). You can also try the magic wand tool, but this is a more precise technique. You can also find <a href="https://www.ndsu.edu/fileadmin/www.its.ndsu.edu/tlc/spongepdfs/Removing_a_green_screen_background_in_Photoshop.pdf"><b>a pdf step-by-step guide here</b></a> which provides clear screenshots.<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/hSnWyZxKZd4" width="560"></iframe><br />
...DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-5515025100283240172015-06-30T18:16:00.002+01:002015-06-30T18:22:21.227+01:00Past GCSE Exam B322 Film Clips<b><span style="font-family: Arial, Helvetica, sans-serif;">From the OCR FAQ:</span></b><br />
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b>
<b><span style="font-family: Arial, Helvetica, sans-serif;">What have the exam extracts been so far? </span></b><br />
<div style="font-family: Arial;">
<b>June 2014 </b></div>
<div style="font-family: Arial;">
<i>Spy Kids (Director: R Rodriguez) </i></div>
<div style="font-family: Arial;">
In point: <i>1 minute 48 seconds – 'Once upon a time there was a man and a woman' </i></div>
<div style="font-family: Arial;">
Out point: <i>6 minutes 24 seconds – The couple land on a boat with a 'just married' sign. </i></div>
<div style="font-family: Arial;">
<b>June 2013 </b></div>
<div style="font-family: Arial;">
<i>Hot Fuzz (Director: Edgar Wright, 2007) </i></div>
<div style="font-family: Arial;">
In point: <i>1 hour 27 minutes 55 seconds – Man rides down the high street on a horse. </i></div>
<div style="font-family: Arial;">
Out point: <i>1 hour 32 minutes 2 seconds – After man says “Hag!” </i></div>
<div style="font-family: Arial;">
<b>Jan 2013 </b></div>
<div style="font-family: Arial;">
<i>Hancock (Director: Peter Berg, 2008) </i></div>
<div style="font-family: Arial;">
In point: <i>37 minutes 48 seconds – Man says “I’m Hancock and I drank and stuff”. </i></div>
<div style="font-family: Arial;">
Out point: <i>41 minutes and 52 seconds – After “Get me the hell out of here!” </i></div>
<div style="font-family: Arial;">
<span style="text-decoration: underline;"><i><b>June 2012 </b></i></span></div>
<div style="font-family: Arial;">
<span style="text-decoration: underline;"><i>The Hurt Locker (Director: Kathryn Bigelow, 2009, Lions Gate) </i></span></div>
<div style="font-family: Arial;">
In point: <i>27 minutes 52 seconds </i>- Two men in the bathroom: 'I need to talk to you about something' </div>
<div style="font-family: Arial;">
Out point: <i>32 minutes 37 seconds </i>- Ends with the track across the row of bombs in the car boot. </div>
<div style="font-family: Arial;">
<span style="text-decoration: underline;"><i><b>January 2011 </b></i></span></div>
<div style="font-family: Arial;">
<span style="text-decoration: underline;"><i>Grosse Point Blank (Director: George Armitage, 1997, Hollywood Pictures) </i></span></div>
<div style="font-family: Arial;">
In point: <i>1 hour 34 mins 7 secs </i>- Woman and man enter kitchen and look shocked </div>
<div style="font-family: Arial;">
Out point: <i>1 hour 38 mins 25 secs </i>- Father pats daughter's back in the bath – fade out music<br />
<span style="text-decoration: underline;"><i><b>June 2011 </b>exam extract: </i></span><br />
<span style="text-decoration: underline;"><i>Tomb Raider: The Cradle of Life (Widescreen Collectors Version) Paramount Home Entertainment UK </i></span><br />
In point: <i>8 mins 40 seconds </i>- Lara's Greek accomplish is standing in the underwater cave by a statue of a horse<br />
Out point: <i>12 mins 42 seconds </i>- The antagonist is running from the collapsing cave as a pillar crashes on top/next to him.<br />
<br />
<a name='more'></a><br /><br />
<span style="text-decoration: underline;"><i><b>January 2011 </b>exam extract: </i></span><br />
<span style="text-decoration: underline;"><i>Master and Commander: The Far Side of the World (Director: Peter Weir, 2003, 20</i></span><span style="text-decoration: underline; vertical-align: 4px;"><i><sup>th </sup></i></span><span style="text-decoration: underline;"><i>Century Fox Home Entertainment) </i></span><br />
In point: <i>5 minutes 36 seconds </i>of the DVD version of Master and Commander.<br />
On the line 'Two points off the starboard bow, in the fog bank'<br />
Out point: <i>9 minutes 58 seconds '</i>And for God's sake don't drop anything' – extract finishes after the two men are blown to the floor.<br />
<span style="text-decoration: underline;"><i><b>June 2010 </b>exam extract: </i></span><br />
<span style="text-decoration: underline;"><i>The Bourne Identity (Director: Doug Liman, 2002, Univeral Studios) </i></span><br />
In point: <i>38 minutes 28 seconds </i>into the DVD version of The Bourne Identity. Jason and Marie are exploring his flat in Paris. ‘Any Clues?’<br />
Out point: <i>42 minutes 59 seconds</i>. An assassin has burst through the window and fights Jason, while Marie looks on frightened. The assassin pulls out a knife. ‘Jason!’<br />
<span style="text-decoration: underline;"><i><b>January 2010 </b>exam extract: </i></span><br />
<span style="text-decoration: underline;"><i>Serenity (Directed by Joss Whedon, 2005, Universal Studios) </i></span><br />
In point: <i>1 hour 26 min 21 seconds </i>of the DVD version of Serenity.<br />
On the line 'Wash, baby' as a spear/metal rod bursts through the ship’s window.<br />
Out point: <i>1 hour 29 min 31 seconds </i><br />
Mal (the captain) finds blood and bends down to look.<br />
<span style="text-decoration: underline;"><i><b>Specimen</b> Materials Extract: </i></span><br />
<span style="text-decoration: underline;">Antoine Fuqua<i>King Arthur (Directed by , 2004, Touchstone Pictures) </i></span><br />
<br />
No exact timings but the extract begins at the set-piece battle scene on the ice lake, just before the battle whilst the two sides posture. It then runs through for five minutes until the end of the battle when all the ice has broken and the antagonist looks down and sees his comrades floating under the ice. </div>
DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0tag:blogger.com,1999:blog-3731164686485348678.post-15926549974955614732015-06-24T20:06:00.000+01:002015-06-26T07:15:25.176+01:00Analysing AUDIENCE from CD covers<span style="color: red; font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><b>THE WORKSHEET:</b></span><br />
<iframe frameborder="0" height="400" marginheight="0" marginwidth="0" scrolling="no" src="https://www.slideshare.net/slideshow/embed_code/key/wBsLGQQqgECujh" width="476"></iframe><br />
<br />
<b style="color: red;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-large;">YOUR TASK:</span></b><br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #38761d;"><b>(1)</b></span> </span><span style="font-family: Georgia, 'Times New Roman', serif;">Discuss who </span><i style="font-family: Georgia, 'Times New Roman', serif;"><b>you </b></i><span style="font-family: Georgia, 'Times New Roman', serif;">think your chosen CD cover is designed to appeal to. Refer to <b><span style="color: purple;">g</span></b>ender, <b><span style="color: purple;">a</span></b>ge and the <b><span style="color: purple;">p</span><span style="color: magenta;">rimary target audience</span></b> (<span style="color: purple;"><b><u>GAP</u></b>S</span>) in your answer, and any other elements of audience you choose. Clearly i</span><span style="font-family: Georgia, Times New Roman, serif;">dentify which part/s of the cover make you think this way: use either the table or write annotations (notes) around the print-off pointing to the relevant detail/s. Include a brief statement describing the most likely <b><span style="color: magenta;">primary</span></b> target audience (for example: <span style="color: #cc0000;">male hip-hop fans aged 13-18</span>).</span><br />
<br />
<blockquote class="tr_bq">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #38761d;"><span style="font-family: Arial,Helvetica,sans-serif;">FORMING PAIRS: The examples are numbered so that 1 and 2 will be compared by a pair, also 3 and 4, 5 and 6, 7 and 8!</span></span> </span></blockquote>
<br />
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="color: #38761d;"><b>(2)</b></span> </span>Once you've done this, discuss and compare your findings with someone else - feel free to make changes or additional points after you discuss and compare your views. </span><br />
<ul>
<li><span style="font-family: Georgia,"Times New Roman",serif;">Do you both agree that the audience is the same for your texts?</span></li>
<li><span style="font-family: Georgia,"Times New Roman",serif;">Are there <i><b>any</b> </i>differences? Think carefully about <i><b>age</b></i> for example: what age <i><b>range</b> </i>do you think each text has <i>primary </i>appeal to (for example, 8-14, 45+) </span></li>
</ul>
<span style="color: #38761d; font-family: Georgia, 'Times New Roman', serif;"><b>(3)</b></span><span style="font-family: Georgia, 'Times New Roman', serif;"> </span><span style="font-family: Georgia,"Times New Roman",serif;">Each pair will present their findings to the class, including noting how similar or different they thought the audience might be for their CD covers. <i><span style="color: red;">All of you can share your views as we do this.</span></i></span><br />
<br />
<span style="font-family: Georgia,"Times New Roman",serif;">Note: you can find the PowerPoint from today's lesson at the end of this post. </span><br />
<br />
<span style="color: red;"><b><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-large;">EXAMPLE: TAYLOR SWIFT v STORM QUEEN</span></b></span><br />
<iframe frameborder="0" height="400" marginheight="0" marginwidth="0" scrolling="no" src="https://www.slideshare.net/slideshow/embed_code/key/ecckx4jsKl0Rrk" width="476"></iframe><br />
<br />
<span style="color: red;"><b><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-large;">YOUR CD COVER CHOICES:</span></b></span><br />
<blockquote class="tr_bq">
<span style="color: red;"><b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: purple;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">To view these as larger images, hold in the CTRL button and left-click</span></span></span></span></span></b></span></blockquote>
<b><span style="color: #cc0000; font-family: Georgia, Times New Roman, serif; font-size: large;">Pair 1: two Christina Aguilera covers</span></b><br />
<span style="color: red;"><b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #38761d;"><span style="font-family: Times,"Times New Roman",serif;">1: CHRISTINA AGUILERA: <i>MI REFLEJO </i></span></span></span></span></b></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9rkRvTyl-l5YRUHI91CEaqmDP9zeGpuJuvAKHkHUUT1b0yy3SH4AipxpOeR3JlBhBJ8jt2u6Ye6xTV-x9yC-jlAelwxnDc_j2he3e7e4t4x2tFNBnFb2D0fogFKA6n4HJLDbY_LmuNahu/s1600/christina_aguilera_mi_reflejo_new_edition_2004_retail_cd-front.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9rkRvTyl-l5YRUHI91CEaqmDP9zeGpuJuvAKHkHUUT1b0yy3SH4AipxpOeR3JlBhBJ8jt2u6Ye6xTV-x9yC-jlAelwxnDc_j2he3e7e4t4x2tFNBnFb2D0fogFKA6n4HJLDbY_LmuNahu/s320/christina_aguilera_mi_reflejo_new_edition_2004_retail_cd-front.jpg" width="314" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The front cover </td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_aON6LYJhRQOC70TU8cXimBJTvwHtW18jCApZDK-Ota-hskQkWWUbZGxclDSzh-KoqAVOI-7mqulqJs1_PtNo-q4XripXUVmVQaGVg63wTp4-UUPZlcIhHomlgWDkI9dtObXoBfrhDSi5/s1600/christina_aguilera_mi_reflejo_new_edition_2004_retail_cd-back.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="277" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_aON6LYJhRQOC70TU8cXimBJTvwHtW18jCApZDK-Ota-hskQkWWUbZGxclDSzh-KoqAVOI-7mqulqJs1_PtNo-q4XripXUVmVQaGVg63wTp4-UUPZlcIhHomlgWDkI9dtObXoBfrhDSi5/s320/christina_aguilera_mi_reflejo_new_edition_2004_retail_cd-back.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The rear cover</td></tr>
</tbody></table>
<span style="color: red;"><b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #38761d;"><span style="font-family: Times,"Times New Roman",serif;">2: CHRISTINA AGUILERA: <i>MY KIND OF CHRISTMAS</i></span></span></span></span></b></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX4v2hjMviRAD5K63X3X9Wy2tpMQO0sX-IhlTOXbD37a46sq0fmkLXKojRq0zY3V-bOBjpcJZbAeMItePBXTwQ2c1aMj99nt70nYde8lAZgDNvD4l1V7ijo8Y6pvMb6vT0iRys4J3wLEOC/s1600/christina_aguilera_my_kind_of_christmas_2000_retail_cd-front.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="315" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX4v2hjMviRAD5K63X3X9Wy2tpMQO0sX-IhlTOXbD37a46sq0fmkLXKojRq0zY3V-bOBjpcJZbAeMItePBXTwQ2c1aMj99nt70nYde8lAZgDNvD4l1V7ijo8Y6pvMb6vT0iRys4J3wLEOC/s320/christina_aguilera_my_kind_of_christmas_2000_retail_cd-front.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Front cover</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVFmtnAzV2lbrAC41X8qKN0LpqyOsW-sTPv6LglouGgGmmq6opoB-rijc-S2OOgaKvTLz6BfK2vloqThTQ5SlpzOFEXwYl5TsXlCaISG3Y1fDT3j1EjaI2R1_WhDvNihFccx4w-R7QOT7C/s1600/christina_aguilera_my_kind_of_christmas_2000_retail_cd-back.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVFmtnAzV2lbrAC41X8qKN0LpqyOsW-sTPv6LglouGgGmmq6opoB-rijc-S2OOgaKvTLz6BfK2vloqThTQ5SlpzOFEXwYl5TsXlCaISG3Y1fDT3j1EjaI2R1_WhDvNihFccx4w-R7QOT7C/s320/christina_aguilera_my_kind_of_christmas_2000_retail_cd-back.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rear cover</td></tr>
</tbody></table>
<b><span style="color: #cc0000; font-family: Georgia, Times New Roman, serif; font-size: large;">Pair 2: two One Direction covers</span></b><br />
<span style="color: #660000; font-size: large;"><span id="goog_1562839479"></span><span id="goog_1562839480"></span><b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: Times,"Times New Roman",serif;">3: ONE DIRECTION: <i>UP ALL NIGHT</i></span></span></b></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0SqHT2DdgfwFO2NrkJg_xTRYjxs5bf708YFM4gG7Et4-NATefFjdP8Hhn1E0J3GpxUmjwlV99U1Uq6AekyKazTATWgYVL9k7uufRxtTGOOSEiMu3iex921aj-uLR-DeUE5rPFGJ_wfXhE/s1600/one_direction_up_all_night_2011_retail_cd-front.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="318" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0SqHT2DdgfwFO2NrkJg_xTRYjxs5bf708YFM4gG7Et4-NATefFjdP8Hhn1E0J3GpxUmjwlV99U1Uq6AekyKazTATWgYVL9k7uufRxtTGOOSEiMu3iex921aj-uLR-DeUE5rPFGJ_wfXhE/s320/one_direction_up_all_night_2011_retail_cd-front.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Front cover</td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNgU6QM-CA-KtczeOjtcjv1kbcR6_Oh0ps5vril0zGYA69eBknXjIm-i_54xw2TqzNYynVbbzutHSCn4mHqRt8BUMtOqcDCUw0e_8fxBRQ8b5PldSnKEAq9HQPJecjgXqbRxJ9soSnv_tS/s1600/one_direction_up_all_night_2011_retail_cd-back.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNgU6QM-CA-KtczeOjtcjv1kbcR6_Oh0ps5vril0zGYA69eBknXjIm-i_54xw2TqzNYynVbbzutHSCn4mHqRt8BUMtOqcDCUw0e_8fxBRQ8b5PldSnKEAq9HQPJecjgXqbRxJ9soSnv_tS/s320/one_direction_up_all_night_2011_retail_cd-back.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rear cover</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiV2KgLZqBH0duktj_hzvUWxfO0r1_5ObP838lkp2pvO0PECkZNA0oh-YI3PbCGPY37rdhI3yNtlTcSjOXrNvnRwa64qchREukLypJesEgxUjGH0ueP9ezjTaworj15YyS9QwlR6nRDddfk/s1600/one_direction_up_all_night_2011_retail_cd-front.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
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<br />
<b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #660000; font-family: Times,"Times New Roman",serif;">4: ONE DIRECTION: <i>MIDNIGHT MEMORIES</i></span></span></span></b><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5AQ-N9C6hFK5-26bNuxxavJN5ISehorG4T1uC7QGCEEXKHbShcBud-gJQFAPxmOqIk34iBOANnugRejE_Oa7evHQmss2cvnr0gxczpKtrG9Cd3YvQnE1YP6i2EiGsjASCq0ShlpwA4Pzi/s1600/one_direction_midnight_memories_2013_retail_cd-front.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5AQ-N9C6hFK5-26bNuxxavJN5ISehorG4T1uC7QGCEEXKHbShcBud-gJQFAPxmOqIk34iBOANnugRejE_Oa7evHQmss2cvnr0gxczpKtrG9Cd3YvQnE1YP6i2EiGsjASCq0ShlpwA4Pzi/s320/one_direction_midnight_memories_2013_retail_cd-front.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Front cover</td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM7RFO9qCPh0K1XNK3-86jbGvaQ0kYFe1LEWe3s-dYW_72_YDnOpQv-btBATUfP9gtdUR8t3cPMCKqviqkj1XmU1ZBpz9JU5vhSK8Yq7ekuQn3QVP4sJAZW8BMmNVoKVf6W4YhEcMbSspJ/s1600/one_direction_midnight_memories_2013_retail_cd-back.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM7RFO9qCPh0K1XNK3-86jbGvaQ0kYFe1LEWe3s-dYW_72_YDnOpQv-btBATUfP9gtdUR8t3cPMCKqviqkj1XmU1ZBpz9JU5vhSK8Yq7ekuQn3QVP4sJAZW8BMmNVoKVf6W4YhEcMbSspJ/s320/one_direction_midnight_memories_2013_retail_cd-back.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rear cover</td></tr>
</tbody></table>
<br />
<br />
<b><span style="color: #cc0000; font-family: Georgia, Times New Roman, serif; font-size: large;">Pair 3: Eminem & Englebert Humperdinck covers</span></b><br />
<span style="color: red;"><b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #38761d;"><span style="font-family: Times,"Times New Roman",serif;">5: EMINEM: <i>EMINEM IS BACK</i></span></span></span></span></b></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBkIx7SVTKQ86ShhyYG4HSAlkhKANqGbpjQLVYfGlVZT3T4NlgDLzufMOBdf-1vuJo48W6rD3F-QPnEZGFe5jzIjRZDnzlJOncwNS7YVdux4blYuOamZOJVhDjESCNi9sqTFuoIvfQR4hJ/s1600/Eminem_-_Eminem_Is_Back-front.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBkIx7SVTKQ86ShhyYG4HSAlkhKANqGbpjQLVYfGlVZT3T4NlgDLzufMOBdf-1vuJo48W6rD3F-QPnEZGFe5jzIjRZDnzlJOncwNS7YVdux4blYuOamZOJVhDjESCNi9sqTFuoIvfQR4hJ/s320/Eminem_-_Eminem_Is_Back-front.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Front cover</td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVFdO7yPGQtUHx6_m7A5E-kCAlRkB9fgDgsHgp4hJyP_cqCxBtpOp6hOK3tQZzP_Y4LdlNF5N0tjroXSqXRSyJhYy0isdmBrfPiV_AGvaFPfY-qZ0w5pRfSJ_La4Z0MUqdcCNAut16gbce/s1600/Eminem_-_Eminem_Is_Back-rear.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVFdO7yPGQtUHx6_m7A5E-kCAlRkB9fgDgsHgp4hJyP_cqCxBtpOp6hOK3tQZzP_Y4LdlNF5N0tjroXSqXRSyJhYy0isdmBrfPiV_AGvaFPfY-qZ0w5pRfSJ_La4Z0MUqdcCNAut16gbce/s320/Eminem_-_Eminem_Is_Back-rear.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rear cover</td></tr>
</tbody></table>
<br />
<br />
<span style="color: red;"><b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #38761d;"><span style="font-family: Times,"Times New Roman",serif;">6: ENGLEBERT HUMPERDINCK: <i>ENGLEBERT HUMPERDINCK CALLING</i></span></span></span></span></b></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtNXnb39JQDUjyuIsX2Ql5u3-adi9mVUCzOpYQ-D0zbE6ngCt-LviHA1rt16Km4WktycCcYV22eV-iOldM-TrmrfQ0mSke59gfAMTZE1GwzRAKRVlemXFCxc61bFNrO-YQE3OLGdN0rfdV/s1600/englebert_humperdinck_englebert_calling_2014_retail_cd-front.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtNXnb39JQDUjyuIsX2Ql5u3-adi9mVUCzOpYQ-D0zbE6ngCt-LviHA1rt16Km4WktycCcYV22eV-iOldM-TrmrfQ0mSke59gfAMTZE1GwzRAKRVlemXFCxc61bFNrO-YQE3OLGdN0rfdV/s320/englebert_humperdinck_englebert_calling_2014_retail_cd-front.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Front cover</td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYJwfIv7GNaLmmDVDsqiOYGAm-bfkriZ1I6voXQecdtd0pH5hnvvrfhloMu3B1HGoqyGpRkcq151OD0lecbL4x2pOl5S3KXPRvNPgLiKZki6InI81kjXx6R0HVEzBaL6RDW1mmmrJPO15F/s1600/englebert_humperdinck_englebert_calling_2014_retail_cd-back.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYJwfIv7GNaLmmDVDsqiOYGAm-bfkriZ1I6voXQecdtd0pH5hnvvrfhloMu3B1HGoqyGpRkcq151OD0lecbL4x2pOl5S3KXPRvNPgLiKZki6InI81kjXx6R0HVEzBaL6RDW1mmmrJPO15F/s320/englebert_humperdinck_englebert_calling_2014_retail_cd-back.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rear cover</td></tr>
</tbody></table>
<br />
<b><span style="color: #cc0000; font-family: Georgia, Times New Roman, serif; font-size: large;">Pair 4: Atomic Kitten & Faithless covers</span></b><br />
<b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #660000; font-family: Times,"Times New Roman",serif;">7: ATOMIC KITTEN: <i>WHOLE AGAIN</i></span></span></span></b><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzDcu4BlYiIJc82YeBivm5bjHupAEBj-pxfnUDRsBLOYmQvUweflMc2zspaba42bYB1JOJPjrQPWgOaIGmkZkeVvHlo2B6z1DrztA_R1e-Q1zDaE19HpY3B_qGqhv-u_31nS5cY8Lyvpjz/s1600/Atomic+Kitten+Whole+Again+2014.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzDcu4BlYiIJc82YeBivm5bjHupAEBj-pxfnUDRsBLOYmQvUweflMc2zspaba42bYB1JOJPjrQPWgOaIGmkZkeVvHlo2B6z1DrztA_R1e-Q1zDaE19HpY3B_qGqhv-u_31nS5cY8Lyvpjz/s320/Atomic+Kitten+Whole+Again+2014.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Front, rear and inner (digipak format)</td></tr>
</tbody></table>
<br />
<br />
<b><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #660000; font-family: Times,"Times New Roman",serif;">8: FAITHLESS: <i>THE DANCE GOES ON</i></span></span></span></b><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZTnVoLx4ldxMEP2ktyFJiy50tROskxHz7mJlGVzx5vKepNh7CUAPb7-lMDC_lsXlOZdiNNlCn1xYkDrJQUXNV5zdOY61DV2bySXyb3-isJt4yG8iTurpE56JPUlVyUPr4qIha87qGKsVQ/s1600/Faithless+the+Dance+Goes+on+2014.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZTnVoLx4ldxMEP2ktyFJiy50tROskxHz7mJlGVzx5vKepNh7CUAPb7-lMDC_lsXlOZdiNNlCn1xYkDrJQUXNV5zdOY61DV2bySXyb3-isJt4yG8iTurpE56JPUlVyUPr4qIha87qGKsVQ/s320/Faithless+the+Dance+Goes+on+2014.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Front, rear and inner (digipak format)</td></tr>
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<span style="color: red;"><b><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-large;">POWERPOINT/VIDEOS FROM TODAY'S LESSON</span></b></span><br />
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<span style="color: #274e13; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>MASH-UP OF 80s MUSIC VIDEO/VIDEO GAMES</b></span><br />
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<b style="color: #274e13; font-family: Georgia, 'Times New Roman', serif;">SIMPSONS/FAMILY GUY CLIPS</b><br />
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<b style="color: #274e13; font-family: Georgia, 'Times New Roman', serif;">...</b><br />
<br />DBhttp://www.blogger.com/profile/01644270972807155523noreply@blogger.com0