Analysing AUDIENCE from CD covers

THE WORKSHEET:


YOUR TASK:
(1) Discuss who you think your chosen CD cover is designed to appeal to. Refer to gender, age and the primary target audience (GAPS) in your answer, and any other elements of audience you choose. Clearly identify which part/s of the cover make you think this way: use either the table or write annotations (notes) around the print-off pointing to the relevant detail/s. Include a brief statement describing the most likely primary target audience (for example: male hip-hop fans aged 13-18).

FORMING PAIRS: The examples are numbered so that 1 and 2 will be compared by a pair, also 3 and 4, 5 and 6, 7 and 8!

(2) Once you've done this, discuss and compare your findings with someone else - feel free to make changes or additional points after you discuss and compare your views. 

• Do you both agree that the audience is the same for your texts?
• Are there any differences? Think carefully about age for example: what age range do you think each text has primary appeal to (for example, 8-14, 45+)

(3) Each pair will present their findings to the class, including noting how similar or different they thought the audience might be for their CD covers. All of you can share your views as we do this.

Note: you can find the PowerPoint from today's lesson at the end of this post.

EXAMPLE: TAYLOR SWIFT v STORM QUEEN


YOUR CD COVER CHOICES:

To view these as larger images, hold in the CTRL button and left-click

Pair 1: two Christina Aguilera covers
1: CHRISTINA AGUILERA: MI REFLEJO

The front cover

The rear cover

2: CHRISTINA AGUILERA: MY KIND OF CHRISTMAS

Front cover

Rear cover

Pair 2: two One Direction covers
3: ONE DIRECTION: UP ALL NIGHT

Front cover

Rear cover

4: ONE DIRECTION: MIDNIGHT MEMORIES

Front cover

Rear cover

Pair 3: Eminem & Englebert Humperdinck covers
5: EMINEM: EMINEM IS BACK

Front cover

Rear cover

6: ENGLEBERT HUMPERDINCK: ENGLEBERT HUMPERDINCK CALLING

Front cover

Rear cover

Pair 4: Atomic Kitten & Faithless covers
7: ATOMIC KITTEN: WHOLE AGAIN

Front, rear and inner (digipak format)

8: FAITHLESS: THE DANCE GOES ON

Front, rear and inner (digipak format)

POWERPOINT/VIDEOS FROM TODAY'S LESSON





MASH-UP OF 80s MUSIC VIDEO/VIDEO GAMES




SIMPSONS/FAMILY GUY CLIPS

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